the future of radio and social media

www.getbrandswag.com

www.kylelacy.com

@kyleplacy

facebook.com/kyleplacy

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What are we going to talk about?

• Technology, Change, and Social Media

• Radio Promotion• Sales and Lead Generation

7,18018+ within 10 miles of Steamboat Springs, CO

3,58035-55 within 10 miles of Steamboat Springs, CO

600MUsers on Facebook

300,000New Twitter Accounts

Every Day

35-49 Represent 42% of Twitter

Users

2012

The Transition of Marketing

Communication

BiggestMisconception?

End of Session 1

RadioPromo

Radio Promotion• Engaging Audiences• Sharing Content• Managing the Conversation• Promoting Presence• Personal Branding• Tracking & Measurement

1. Engaging Audiences

Listener loyalty is not about them being loyal to

your station.

It is about listening and creating the content THEY

want to hear.

The Geo-LocalFirestorm

Turning radio into an engaging experience...

...expanding past the technology

2.SharingContent

The Geo-LocalFirestorm

3. Manage theConversation

4. PromotingPresence

It is all about integration

Sharing

http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media

Widgets

http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media

Facebook Ads• Segment ads based on age,

birthday, gender, and other demographic data

• Most importantly: REGION BASED• Pay-per-click

5.EmployeePersonalBrands

5.Tracking andMeasurement

Measurement• Fan Count• Bit.ly (tracking links)• Coupon Code• Ticket Sales• Email Distribution• Phone Calls• Traffic to Website

End of Session 2

RadioSales

1. Increase Value of CustomerSpend

It is still about the numbers...

...but one-to-one direct response is equally

important

2.PersonalBrands

3.LeadGeneration

4.UsingLinkedIn

Mainly used for professional networking and has over 90 million registered users in 170 industries with an average income

of over $120,000

Facebook for business people

Your Profile

• Upload a GOOD Photo• 100% Completion • Use Email address as your last name• Keyword out your profile

Uploading Contacts

Current Contacts

Recommendations

• Recommend first• Ask. Ask. Ask.– Use custom invite text• Actually do it.

Search

Strategic Partners

Lead Generation

The power is in the introduction from your second degree

Connect With Me

• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Email: kyle@getbrandswag.com• Phone: 1-765-610-5965