the future of radio

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• Adam Bowie • adam.bowie@bbc.co.uk• @adambowie

The Future of Radio

From a UK Perspective

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200000

400000

600000

800000

1000000

1200000

W1:10 W3:10 W1:11 W3:11 W1:12 W3:12 W1:13 W3:13 W1:14 W3:14 W1:15 W3:15

Total

UK Radio Listening

Radio Listening Hours

Source: RAJAR

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W1:10 W3:10 W1:11 W3:11 W1:12 W3:12 W1:13 W3:13 W1:14 W3:14 W1:15 W3:15

15-24

UK Radio Listening

Radio Listening Hours

Source: RAJAR

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https://www.flickr.com/photos/zimpenfishhttps://www.flickr.com/photos/zimpenfish

23% of all radio listening is in-car in the UK23% of all radio listening is in-car in the UKSource: RAJAR Q4 2015Source: RAJAR Q4 2015

https://www.flickr.com/photos/xuanxuhttps://www.flickr.com/photos/xuanxu

33% of all radio listening is in-car in the Australia33% of all radio listening is in-car in the AustraliaSource: Commercial Radio Australia, 2015Source: Commercial Radio Australia, 2015

https://www.flickr.com/photos/angermannhttps://www.flickr.com/photos/angermann

44% of all radio listening is in-car in the US44% of all radio listening is in-car in the USSource: Macquarie Capital (USA), April 2014Source: Macquarie Capital (USA), April 2014

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The Future of Radio

From a UKPerspective

• Adam Bowie • adam.bowie@bbc.co.uk• @adambowie