the future of radio in new media technologies
TRANSCRIPT
The Future of Radio IN NEW MEDIA TECHNOLOGIES
Bali, 26 Juli 2011
DIREKTORAT PENYIARAN DITJEN PENYELENGGARAAN POS DAN INFORMATIKA KEMENTERIAN KOMUNIKASI DAN INFORMATIKA
Who are you ?
• Smartphones users ?
• Social network addicts?
• Internet users?
• Content producers?
• Bloggers?
• Radio listeners?
radio
Convergence is happening…
• Konvergensi merupakan integrasi yang progresif dari beberapa platform jaringan yang berbeda untuk menyalurkan layanan yang serupa dan atau layanan-layanan yang berbeda yang disalurkan pada platform jaringan yang sama
• Konvergensi adalah bersatunya layanan telekomunikasi, teknologi informasi, dan penyiaran.
It is time for radio stations to adapt to the new media technologies and to the ever-evolving listeners’ behavior
A few numbers…
Tahun 2004 Pemakai Internet
< 5 juta
Tahun 2009 Pemakai Internet
> 30 juta
Tahun 2014 Pemakai Internet
> 70 juta
Tahun 2004 Pemakai HP < 35 juta
Tahun 2009 Pemakai Internet
> 135 juta
Tahun 2014 Pemakai Internet
> 205 juta
New media trends….
Mobile/ Cellular
Fixed Wireline
Fixed Wireless
Internet Broadband
n TELKOM n BBT
n Telkomsel n Indosat n XL n Mobile-‐8 n Hutch-‐3
n TelkomFlexi n Esia n StarOne n Mobile-‐8
8,4 M 27,5 M 171,4 M 35 M 3,7 M
n Internet Kiosk n Campuses n Schools n Offices n Households
n Fixed BB n Speedy n Mobile BB n Others
3% Penetrasi
11,6% Penetrasi
72,1% Penetrasi
14% Penetrasi
1,6 % Penetrasi
Note : Indonesia populaXon around 237,6 million
2010 ~ 83,7%
Current Status…
Perspectives…
PerspekXf Inovasi Radio 2.0
Regulator
Radio StaXons
Listeners
Pemasang Iklan
Owner/ Investor
Content Provider
• Kemudahan distribusi
• Mengembang-‐kan industri kreaXf
• Penghargaan terhadap IPR
• Kemudahan kontrol
• Meningkatkan profit
• Meningkatkan belanja iklan
• Meningkatkan kepercayaan pemasang iklan
• Program siaran berkualitas dan variaXf
• Saluran akses beragam • New lifestyle &
experiences
• Meningkatkan profesionalisme
• Meningkatkan pendapatan
• Kemudahan pengawasan
Radio 2.0 ?
• Radio 2.0 is not about reinvenXng radio but exploiXng new media technologies to reach more people with beber content and end-‐user interacXvity.
• More and more, listeners will filter, recommend and produce content. Soon they will also generate their own personal program grid, gathering audio contents from all over the web.
• Programs should be fragmented in order to allow listeners to personalize their
radio staXons.
Search
Media Information Comm.
Shopping
Entertainment
education
Bisnis, Education, Produk, Community, Virtual Network
RADIO 2.0
Internet as platform…
Producer Consumer
C/P
C/P
C
C/P = Consumer/Producer
Web 1.0 and Web 2.0
Radio will remain community-based medium but the community doesn’t have to be local anymore.
The Long Tail…
Forget squeezing millions from a few megahits at the top charts. The future of entertainment is in the millions of niche
markets at the shallow end of the bitstream By : Chris Anderson
The evolution…
Broadcast Media One-‐to-‐Many
The Long Tail One-‐to-‐”A Few”
Telecom One-‐to-‐One
Community CommunicaXon “A Few”-‐to-‐”A Few”
-‐-‐-‐-‐-‐-‐-‐-‐suppported by-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐
RecommendaXon & RaXng
By Community Users
Word-‐of-‐Mouth Email, Chat,
Instant Messaging
Webfora & Boards
Community Opinions
Convergence Law • Convergence applicaWons and services every sector (broadcasWng, telco, internet) regulated by separated law and will use umberella licensing approach;
• Should be integrated by developed convergence law;
Infrastructure • TelecommunicaWon infrastructures need to be upgraded to introduce convergence applicaWon. Upgrading could be done by expanding capacity of access and backbone in saveral ciWes.
Content and applicaWon • SupporWng growth of local content and applicaWon development;
Challenges…
