the missing links - azbta · 2014-07-24 · say it's effective* say it's less effective...

The Missing Links

linkedin.com/in/heatherdopson

Heather Dopson

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Profile

Complete  is  Neat!  

•  Your  industry  &  loca6on  •  An  up-­‐to-­‐date  current  posi6on  (w/descrip6on)  •  Two  past  posi6ons  •  Educa6on  •  Minimum  of  3  skills  •  Profile  photo  •  50  connec6ons  

Recipe  for  Success  

•  Unique  headline  •  2  –  3  sentences  to  tell  your  story  •  Bulleted  list  of  services/products/skills  •  If  needed  2-­‐3  more  sentences  •  Call  to  ac6on  

Profile  Strength  Meter  

Manage

Communicate

SHARE    Informa6on  

SOLVE  Problems  Stop  Selling  

RELEVANT  

Pos6ng  Strategies    

•  Share  great  content    •  Strategically  repost    •  For  best  results  post  3  -­‐5  6mes  per  week  

Client  acquisi6on  &  reten6on  

•  Research  your  prospects  before  mee6ng  with  them  

 •  Send  thoughXul  giYs  based  on  your  research    •  Don’t  limit  your  research  to  LinkedIn    

Ask  for  the  introduc6on!  

Write  Recommenda6ons  

•  Only  recommend  contacts  that  you  have  worked  with.    

 •  Save  them  for  those  who  deserve  it.    •  Keep  it  brief.    •  Be  specific  about  skills  and  accomplishments.  

Invest  30  minutes  per  week  

•  Post  3-­‐5  6mes  per  week    •  Connect  with  5-­‐10  new  people    •  Recommend  1  person    •  Endorse  3-­‐5  people  

The  Sophis6cated  Marketers  Guide  to  LinkedIn  

hap://insY.co/AZBTALinkedIn  

The Missing Links

linkedin.com/in/heatherdopson

Heather Dopson