the multi-screen integrated experience

THE MULTI-SCREEN INTEGRATED �CUSTOMER EXPERIENCE �

@LAURENKGRAY

#DIDYOUKNOW �

@LAURENKGRAY

80% of smartphone owners and 81% of tablet owners use their devices in front of the T V  

#DIDYOUKNOW �@LAURENKGRAY

23% of Americans get news on a combination of at least two digital devices: �-  desktop/laptop + smartphone �-  computer + tablet + smartphone�

-  or all three

#DIDYOUKNOW �

@LAURENKGRAY

America:�91% of adults have a �56% have a �34% have a �

cel lphone  smartphone  tablet  

#DIDYOUKNOW �@LAURENKGRAY

98% of consumers move between

devices within the same day.

#DIDYOUKNOW �

@LAURENKGRAY

44% of cell users have slept

with their cell by their side so they don’t miss anything�

LINGO: �

@LAURENKGRAY

Sequential Usage:�Moving from one device to another at different times to accomplish a task��Simultaneous Usage:�using more than one device at the same time on an activity�

NUMBERS: �

@LAURENKGRAY

the number of average leisure hours we spend 4.4 in front of screens  

90% of us use multiple screens sequentially to accomplish a task

2+ the number of hours we spend looking at our phones  

90% of all media interactions are �screen-based today. – Google �

SMARTPHONES: �

@LAURENKGRAY

via Google �

SMARTPHONES: �

@LAURENKGRAY

via Google �

PC: �

@LAURENKGRAY

via Google �

TABLET:�

@LAURENKGRAY

via Google �

ACTIVITIES: �

@LAURENKGRAY

via Google �

@LAURENKGRAY

“We cannot deduce a customer’s context by the device used.” –

Nikesh Arora�Mobile = on the go�Tablet = at home�Desktop = at work�

WHAT DOES IT MEAN? �

@LAURENKGRAY

Every campaign and website should be optimized for mobile, tablets and

desktops no matter what. ��You have to get ready for users to switch between screens.

WHAT DOES IT MEAN? �

@LAURENKGRAY

Another screen is used while we watch TV. Businesses strategy with

TV should be closely aligned + integrated with marketing for another

digital device.��

Ex.) Twitter ads for TV shows with hashtag support

WHAT DOES IT MEAN? �

WHAT DOES IT MEAN? �

@LAURENKGRAY

Going mobile is not an option; �it is an imperative. ��

Smartphones are the backbone and are the starting point for activities across multiple screens.

RESOURCES �

@LAURENKGRAY

•  Google’s PDF on the new multi-screen world�

•  Multi-screen costumer experience on Visual.ly�

•  Rise of the Connected Viewer via Pew Research�

@LAURENKGRAY

LAUREN K. GRAY laurenkgray.com