Multi-Screen Solution

Click

To

Play

Comcast’s Family of Brands Contains the Best In

Communications, Information and Entertainment

*Minority interest and/or non-controlling interest.

*

XFINITY TV

XFINITY Internet

XFINITY Voice

Other Digital and Other

Comcast Cable

Cable Channels Broadcast Film Parks

* * * *

25% Non-Simultaneous

Usage

75% Simultaneous

TV + Internet

Usage

Of these, 9 in 10 say they use TV &

Internet at the same time at least

once per week

Source: Yahoo! Survey of Nielsen Convergence Panel - 2010

Frequency of

Simultaneous Use

in the Past Month

Consumers Use TV and Online Simultaneously

Consumer Media Consumption

Adults spend the majority of their time

consuming media on TV and Online

Comcast Spotlight provides access to the

media where consumers are spending more

than 50% of their time

Are your advertising efforts

focused appropriately?

Source: eMarketer, US Adults 18+ July 2013 (includes multitasking—exposure to two mediums simultaneously is counted under both mediums).

Online includes all internet activity on a desktop and laptop computer; other digital includes all nonmobile connected device activity including video

streaming through over-the –top services. Print includes offline reading only.

37% TV

19% Online

20% Mobile (non-voice)

12% Radio

5% Other Digital

4% Print

3% Other Media

Comcast Spotlight puts your

message on BOTH SCREENS

XFINITY: Source: COMET, Internal Comcast Data, July 2013.

Houston DMA

1,484,819CABLE

HHS (INTERCONNECT,

U-VERSE, DTV, & DISH)

Houston DMA

564,665

INTERNET HHS

(XFINITY)

Houston: Source: Subscriber and Universe Estimates as of July 2013

Houston Consumers Use XFINITY For Both TV And

Internet

of XFINITY CABLE

SUBSCRIBERS ARE

ALSO INTERNET

SUBSCRIBERS

78%

Houston XFINITY Subscribers Are Affluent Consumers

Paid TV Subscriber

Income

Median Household Income $64,708

Median Age 45

Employed (Full or Part-Time) 64.3%

Married 61.7%

Children in Household 47.6%

Homeowners 73.2%

Some College / Graduate 47.4%

Hispanic 27.9%

Median Household Income $71,379

Median Age 43

Employed (Full or Part-Time) 67.8%

Married 64.5%

Children in Household 49.2%

Homeowners 74.1%

Some College / Graduate 49.5%

Hispanic 27.3%

Income

High-Speed Internet

29.3%

14.7%

14.7%

19.5%

21.9%

$100,000 or more

$75,000 - $99,999

$50,000 - $74,999

$35,000 - $49,999

Less than $35,000

32.2%

15.8%

13.7%

18.1%

20.1%

$100,000 or more

$75,000 - $99,999

$50,000 - $74,999

$35,000 - $49,999

Less than $35,000

Source: Scarborough – Comcast Custom Recontact Study 2012 Release 1. Base: Houston DMA.

DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either

on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on

a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling

average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP

Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to

adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion.

The information provided will be periodically updated by the Company. For more information please contact your Account Executive.

Your Message Delivered To Your Target Market Area

Houston DMA

Pearland

21 TV Zones

10 Online Zones

Your Message On the Very Best Networks

and Websites in Houston 8 O

nlin

e

Desti

nati

on

s

58 C

ab

le T

V N

etw

ork

s

12%

24%

24%

33%

0% 10% 20% 30%

On Radio

In Newspaper

in Magazine

On TV or On the Web

% Likely to Purchase Due to Ad(past 30 days)

26%

35%

40%

49%

0% 10% 20% 30% 40% 50%

On Radio

In Newspaper

in Magazine

On TV or On the Web

% Likely to Visit Web Site Due to Ad(past 30 days)

1 TV

2 Internet

3 Magazines

4 Radio

5 Newspaper

Advertising channels with

the greatest influence:

Sources: Griffin Media Research Multiplatform Survey, Deloitte Research, March 2011.

They Look

They Buy!

Utilize the Power of TV And Online To Reach and

Influence Your Audience

Aligning TV & Online Video Campaigns

Click

To

Play

Ads Are More Effective with Multi-Screen Viewing

Digital Lift: TV ads are

more effective if

also seen

online.

46%

28%

20% 15%

55%

35%

28%

19%

0%

10%

20%

30%

40%

50%

General Recall Brand Recall Message Recall Likeability

% R

eca

ll

TV Only

TV+Previous Online Banner Exposure

Reads: Recall from TV Only exposure grows by 20% with Online exposure. Source: Nielsen/IAB “A Comprehensive Picture of Digital Video & TV Advertising” study of 18 real TV schedules’ of ad affects as dollars move to Digital. 2012.

+25%

+20%

+40%

+27%

The same :30 video message on multiple screens

in the same geography against your target market

XFINITY Delivers Your Message On Multiple Screens

TV Online

XFINITY.com is the Gateway to the Internet for Houston

XFINITY Subscribers

• No clutter; high visibility

• 100% Geo-targeted by billing

zip code

• Paid subscriber base

XFINITY.com Geo-Targeting is based on XFINITY subscriber billing address, offering accuracy of 90% - 95%, far

exceeding industry standard IP address targeting.

XFINITY.com – ranked

“Fastest Internet Service Provider

in the Nation”

by PCMag, 2011.

Subscribers log into their email

accounts, read the latest news, view

streaming video, search the Internet

and more.

Your Message Stands Out On XFINITY.com

Local Media Site

One Ad = Page Ownership on XFINITY.com

Home Page

XFINITY.com

Consumers Check Email First And Often

Source: Exact Target Study, 2010

58% Check Email First Every Day 69% Check Email While Watching TV

Reach XFINITY.com Subscribers When

They Check Email

• XFINITY.com Subscribers Check

Email Over 40X per Month and

Spend Almost 9 Minutes Per

Session*

• Total Page Ownership

• High Visibility Placement

Own Every Impression On XFINITY.com Home Page,

Email Sign-In, or XFINITY Connect (Email Inbox)

• 100% Share of Voice for 24 hours

• Own every impression in XFINITY.com’s High Traffic Areas

• Geo-Targeted by DMA

Hom

e P

age

S

ign

-In

Pag

e

XF

INIT

Y C

onnect

(Em

ail

Inbox)

So new, data not

yet available.

Tablets

153.6 Avg. Hours

Per Month

Television

4.6 Avg. Hours

Per Month

Computers

4.3 Avg. Hours

Per Month

Phones

People Are Watching Video Across Multiple Screens

Source: The Nielsen Company. The Cross-Platform Report, Q4 2011. Based on total users (P2+) of each medium.

Age 25-64

58%

Age 25-64

66%

Age 25-64

64%

They are an ideal

audience

Video Ads:

• Extend the use of your :30 spot – maximize reach

• Increase interaction with “roll-over-to-play”

• Let prospects engage and interact with your brand

• Are cost effective, letting advertisers leverage existing content

• Allow subscribers to request more information, link to your website, share with a friend

• Utilize social media capabilities

In-Banner Video:

Drive Brand and Engage Consumers

• XFINITY subscriber audience extension across multiple video

platforms

• :15 or :30 Pre-roll or Mid-Roll

• 1000x90 and 300x250 Companion Banners (Optional)

• Content:

o High-value short-form video focused on entertainment, news, finance,

celebrity gossip, and sports

o Thousands of TV shows and movies on XFINITYTV

o Featured sports videos, live events, and replays on ESPN.com

• XFINITYTV Player App available on: iPad, iPhone, Android

• Minimize waste and increase efficiency with DMA geo-targeting

• Authenticated XFINITY subscribers

XFINITY Video Network: XVN

XFINITYTV.com XFINITYTV Player App ESPN.com

XFINITY.com

Consumers Shop Inventory and Services Through

Rich Media Online Display Ads

Real Estate Travel Retail Grocery

• Interactive

• Engaging

• Showcases Catalog of

Products, Inventory,

Services, or More

• Can Include TV Commercial

Demographic/Lifestyle Targeting on TV & Online

Geo-Targeting + Demographic Targeting = Advertising That Works!

News Buffs

XFINITY.com

Kids & Families

Sports Fans

Women

Affluent Adults

XFINITY.com

XFINITY.com

XFINITY.com

XFINITY.com