multi screen presentation
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TRANSCRIPT
Multi-Screen
Alex WicentowichBraydon BarryBingxi DuCameron McCourt
Cody WessbeckerNicole KrachaParker Grogan
Tyler Free
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Please take out your phone/computer and go to
the following address
The address will appear on the bottom of all slides
http://slidesha.re/N51YMP
You Just Multi-Screened.
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What Is Multi-Screen?
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Definitions
➔ The use of multiple devices to achieve one or more tasks
➔ Information sharing and storage across multiple devices
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Types
➔ Sequential◆ From one device to another
➔ Simultaneous◆ Multi-Tasking◆ Complementary
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Why is it popular?
➔ -Easily Accessible◆ Mobility◆ Affordable
➔ -Changes in Tech.◆ Cloud◆ Mobile
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Different Applications
Phones1. Communication2. Entertainment
❏ 38% of daily interactions➔ 60% at home➔ 40% out of home
Tablets1. Entertainment2. Communication
❏ 9% of daily interactions➔ 79% at home➔ 21% out of home
Computers1. Finding Information2. Keeping up to date
❏ 24% of daily interactions➔ 69% at home➔ 31% out of home
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Different Applications
Phones➔ On the go & at home
➔ Communicate and connect
➔ Short bursts of time
➔ Quick & immediate information
Tablets➔ At home
➔ Entertainment and browsing
➔ Unbounded sense of time
➔ Relaxed and leisurely approach
Computers➔ Office or home use
➔ Productive, task-oriented
➔ Lots of time and focus
➔ Serious, research intensive attitude
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Implications - Individuals
Pros-Productivity-Entertainment-Ease of Use
Cons-Loss of Focus-Information security-Loss of Social Skills
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Implications - OrganizationsPros-Instant Feedback-Customer Outreach-Data Collection-lock customers(habit)
Cons-Info/link Overload-Confusing-Saturation-Security-UI-Costs
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Questions?
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Citations● http://ssl.gstatic.com/think/docs/the-new-multi-screen-world-study_research-studies.pdf
● https://www.youtube.com/watch?v=jiyIcz7wUH0
● http://www.nielsen.com/us/en/press-room/2013/ana-and-nielsen-study-reveals-multi-screen-advertising- to-rise.html
http://slidesha.re/N51YMP