2013 multi-screen strategy
DESCRIPTION
How to plan and design your next digital projects. Multi screen digital strategy explained. How organizations and corporates should manage their websites, mobile apps and mobile (or responsive) websites. for more info visit http://www,realcommerce.co.ilTRANSCRIPT
DIGITAL MULTI SCREEN STRATEGY 2013 May 2013 Shay Rosen, Head of Strategy & consulting
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
M: 052-5118539
SHAY ROSEN HEAD OF STRATEGY & CONSULTING REALCOMMERCE
BOSTON 2008
2008: “Old Fashion Mobile Content” is dying. iPhone is rising
BILLION Active Smartphones World wide
Smartphone penetration rate (USA, Western Europe, Israel)
51%
MINUTES A day spent using mobile apps
127
DISRUPTIVE INNOVATION
Wikipedia: an innovation that helps create a new market and value network, and eventually
goes on to disrupt an existing market and value network (over a few years or decades)
DISRUPTIVE INNOVATION
Smartphones are changing the way we do things in almost every area one can think of. From groceries to
taking pictures, ordering a cab or Watching TV.
DISRUPTIVE INNOVATION
What disruptive really means
Smartphones are so significant in our lives, they actually changed the way we think. I wonder what August Rodin would say if he lived today
2010
2010: Corporates panic. Every one launched an iPhone app “Because you have to”
1ST GENERATION MULTI SCREEN STRATEGY
WWW app
At first there was no connection between web and mobile=> no Multi screen strategy
New Devices
New devices made it clear that apps will never serve all the customers.
WHY ARE WE DOING IT AT ALL?
We just want to communicate with our customers. Is it possible that an app is not the best way. After all – most of our customers prefer to visit our website via their smartphones rather than downloading an app
MOBILE WEB BROWSING
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
10.0%
2009 2010 2011 2012
Source: Statcounter web analytics report
Mobile Website Apps
User Experience
Onscreen Presence
TCO
TTM
Content Management
Promotion costs
Updates
APP VS. MOBILE WEBSITES
Customers love mobile friendly websites
2ND GENERATION MULTI SCREEN STRATEGY
Mobile Websites
2.5 GENERATION MULTI SCREEN STRATEGY
800px 640px 1024px
Responsive Web Design
RESPONSIVE WEB DESIGN EXAMPLES
Responsive Web M Dot
SEO
Link Redirects
TCO
Maintenance
Integrations
SSL
Content Management
M DOT VS RESPONSIVE WEB DESIGN
3 TYPES OF CUSTOMERS
Potentials
Casual
Regular
Website/ Marketing app
Website/ Self care app
Self care app
Attract
Create relationship
Strengthen relationship
What corporates want
What customers will use
REAL LIFE CUSTOMER BEHAVIOR
3ND GENERATION MULTI SCREEN STRATEGY
800px 640px 1024px
Marketing app(s)
Innovation App(s)
Self care/ commerce
app(s)
USAA – MULTI SCREEN + INNOVATION
A MULTI SCREEN ORGANIZATION
A MULTI SCREEN ORGANIZATION
A MULTI SCREEN ORGANIZATION
SO? Which Strategy Is Right For You?
WRAP UP
You are already doing multi screen Think again how your customers are seeing you in all screens Responsive web design is a must The rest is up to you. Think what will generate real value and ROI
30% of your traffic comes from mobile devices. Are you investing 30% of your budget on mobile websites/ apps?
How can we help?
Plan your strategy right Create a winning UX& UI Make your existing website responsive with Plan & develop
Responsive website Native & Hybrid smartphone apps
THANKS! May 2013 Shay Rosen, Head of Strategy & consulting
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
M: 052-5118539
SHAY ROSEN HEAD OF STRATEGY & CONSULTING REALCOMMERCE