the new internet

The New Internet Marketing Machine

A Two-Step Program for Transforming Your Business Using

Online Video, Social Media & Mobile Marketing

Is your business easy to find online?

Are you regularly monitoring and enhancing your reputation online?

Are you active in all the places where your target customers hang out online?

Do you have an easy, automated way to follow up with them over time?

Why not?

Truth:

Marketing has shifted from a one-way broadcast to a multi-point conversation

97% of consumers use online searches when researching

products or services

78% of consumers trust peer reviews &

recommendations

Only 14% trust ads

The new “word of mouth” is online social media like Yelp! Facebook and Twitter

Yelp!, Facebook and Twitter have 750,000,000 members

combined

Those members seek and make recommendations for products, services & experiences

YouTube is now the second largest search engine

YouTube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videos

People go there to look for videos to answer their questions, show them how to do something,

or review a product or business

Online video is the most powerful way to educate, inform and build

a community

There are more than 200,000,000 blogs

People are more likely to visit blogs that align with their interests because blogs are non-selling environments

Articles in topical blogs and article directories establish authority and credibility for

you and your business

Whether you know it or not, your prospects &

customers are using videos, articles and social

media to learn, connect and make buying decisions

91% of Americans have mobile

phones

20% of them (about 45 million people) have phones with Internet capability

152 billion mobile text messages are sent each month

90% of text messages are read within one minute of

receipt

Do you have a plan for using mobile phone marketing for your business?

Are you still spending money on Yellow Pages, Newspaper inserts & other old-school media?

24 of the 25 largest newspapers experienced

record declines in circulation in the

past year

Why are the Yellow Pages like Nursing Homes?

They’re shockingly expensive and few people under 70 use them

According to Yahoo! 92% of all business searchers start looking online, either at home or on their mobile phones

Marketing online isn’t an option anymore — it’s a requirement

It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved

Marketing online is no longer just about having a Web site where people come to

find your business

It’s about going where they are online and connecting with them in those locations

of small businesses

have invested any time or effort in

marketing online

Only 26%

Good news:

There is still time to get established before it’s too late

How?

Three steps:

Get out there and get found

Engage

Follow up

Google is important but there are about 50 other key places you need to get found

Get out there & get found

But it’s not “set and forget.”

You need to stay fresh

Get out there & get found

Internet search engines, directories & social media are like big grocery stores

Get out there & get found

There’s a “sell by” date on almost every piece of information out there

Get out there & get found

If you’re not delivering something new on a regular basis, you’re going to get knocked off the shelf by someone else who is

Get out there & get found

Once you get found, engage with your prospects on their

terms.

Engage

Get them to check in on Yelp!, follow you

on Twitter, friend you on Facebook or

subscribe to your YouTube channel

Engage

Then start offering more insightful information,

expert perspective, recommendations,

news, coupons,

membership privileges…

Engage

Build relationships

Earn their trust

Earn their business

Engage

Follow Up

Continue to engage & follow up

Continue to provide valuable information

Continue to make offers

Follow Up

It costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from you

Follow Up

The quickest way to start mobile marketing?

Follow up with mobile text messages

Follow Up

Recap:

Get out there and get found

Engage

Follow up

What are the keys to

a successful online

marketing program

for your business?

Get started right now

Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing

Do it with zero extra work on your part

That’s where we come in.

Your Online Marketing Program

Part 1: Set Up & Launch Campaign

Part 2: Ongoing Monthly Expansion

Special Report or other Free Offer to capture leads

Lead Capture Mini-Site• Thorough Keyword Research

• Strategic Domain Name

• Email Follow Up Campaign

• Text Message Follow Up Campaign

Set Up & Launch Campaign

Social Media• YouTube Channel

• Facebook Business Page

• Twitter Feed

Set Up & Launch Campaign

Video & Article Marketing• Establish article and video

accounts

• Produce 20+ Videos and Articles

• Submit Videos and Articles Web-wide

• Coordinate with Social Media

Set Up & Launch Campaign

Ongoing Monthly Expansion Program

• Produce and submit two new videos & two new articles

• Manage and refresh Social Media 3 times per week

• Add two new messages and one new offer for follow up campaigns

Set Up & Launch Campaign (60-90 days) : $5,000

Monthly Expansion Program: $1,000

Our Exclusive Promise

If you join our program, we will not offer or provide this

program to any other competitor in this market

Let’s get started right now