the new role of technology in consumer health and wellness

The new role of technology in

Consumer Health and Wellness

64%

36%

Not willing to send information to their doctor wirelesslyWilling to send information to their doctor wirelessly

67%

33%

Want to manage their HR onlineWant to manage their HR online

o

68%

32%

Reject the idea to have telehealth visits with their doctors

Evolution of user

interaction

Command Line

Interface (CLI)

1960s-1980s

Graphical User

Interface (GUI)

1980s-2010s

Natural User

Interface (NUI)

2010s-???

Evolution of the User Interface

Source:Microsoft©

WIMP – The GUI Language

Point & ClickMenus

IconsWindows

Microsoft Green Eye Mouse (1983)

Source:Microsoft©

The Problems With WIMP• Users perform

actions through a proxy

• Input is disconnected from the content

• Uses metaphors as abstractions even when they don’t fit the problem space.

• Application is artificially limited to its window

Complicated

2D

By Proxy

Forced Metaphors

Disconnected

Source:Microsoft©

DRIP – The NUI Language

PhysicalIntuitive

ResponsiveDirect

Source:Microsoft©

Direct

Augmented Reality Sensors

Physical

Physics Physical Objects Location

Source:Microsoft©

Responsive

Feedback

Source:Microsoft©

Intuitive

Source:Microsoft©

What Are Good Applications for NUI?

Kiosks Meetings

Mobile

Interactive Advertising

Non-Desk Jobs

Source:Microsoft©

How can we make better experiences?

Virtual vs. Real

70% purchase decisions made in POS

68% purchase decisions aren't premeditated

5% are loyal to a specific brand in a specific category

Real

How can we generate live sensations through tech?

UsefulCustomers can accomplish their goals

UsableCustomers can easily perform tasks

DesirableCustomers enjoy their experience

RealisticGenerate the sensation of real life experiences

Why NUI’s Are Good For UX

Direct – Easy to perform tasks

Intuitive – The content becomes the interface

UsefulIntuitive – Easier for users to figure out how to accomplish tasks

Responsive – Users figure out the right way because the app gives them constant feedback

UsableDirect and Responsive – Creates an emotional connection with the user

DesirableGenerate similar sensation to real time experience

Realistic

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