the new role of technology in consumer health and wellness

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The new role of technology in Consumer Health and Wellness

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Join Marcelo and Agustina, two entrepreneurs with health and wellness startup that are willing to show how technology is changing their markets and "how the evolution of technology changed the industry... from the doctors perspective to the big wellness companies".

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Page 1: The New Role of Technology in Consumer Health and Wellness

The new role of technology in

Consumer Health and Wellness

Page 2: The New Role of Technology in Consumer Health and Wellness
Page 3: The New Role of Technology in Consumer Health and Wellness
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64%

36%

Not willing to send information to their doctor wirelesslyWilling to send information to their doctor wirelessly

Page 10: The New Role of Technology in Consumer Health and Wellness

67%

33%

Want to manage their HR onlineWant to manage their HR online

o

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68%

32%

Reject the idea to have telehealth visits with their doctors

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Evolution of user

interaction

Page 23: The New Role of Technology in Consumer Health and Wellness

Command Line

Interface (CLI)

1960s-1980s

Graphical User

Interface (GUI)

1980s-2010s

Natural User

Interface (NUI)

2010s-???

Evolution of the User Interface

Source:Microsoft©

Page 24: The New Role of Technology in Consumer Health and Wellness

WIMP – The GUI Language

Point & ClickMenus

IconsWindows

Microsoft Green Eye Mouse (1983)

Source:Microsoft©

Page 25: The New Role of Technology in Consumer Health and Wellness

The Problems With WIMP• Users perform

actions through a proxy

• Input is disconnected from the content

• Uses metaphors as abstractions even when they don’t fit the problem space.

• Application is artificially limited to its window

Complicated

2D

By Proxy

Forced Metaphors

Disconnected

Source:Microsoft©

Page 26: The New Role of Technology in Consumer Health and Wellness

DRIP – The NUI Language

PhysicalIntuitive

ResponsiveDirect

Source:Microsoft©

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Direct

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Augmented Reality Sensors

Physical

Physics Physical Objects Location

Source:Microsoft©

Page 29: The New Role of Technology in Consumer Health and Wellness

Responsive

Feedback

Source:Microsoft©

Page 30: The New Role of Technology in Consumer Health and Wellness

Intuitive

Source:Microsoft©

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What Are Good Applications for NUI?

Kiosks Meetings

Mobile

Interactive Advertising

Non-Desk Jobs

Source:Microsoft©

Page 32: The New Role of Technology in Consumer Health and Wellness

How can we make better experiences?

Page 33: The New Role of Technology in Consumer Health and Wellness

Virtual vs. Real

Page 34: The New Role of Technology in Consumer Health and Wellness

70% purchase decisions made in POS

68% purchase decisions aren't premeditated

5% are loyal to a specific brand in a specific category

Real

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How can we generate live sensations through tech?

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UsefulCustomers can accomplish their goals

UsableCustomers can easily perform tasks

DesirableCustomers enjoy their experience

RealisticGenerate the sensation of real life experiences

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Why NUI’s Are Good For UX

Direct – Easy to perform tasks

Intuitive – The content becomes the interface

UsefulIntuitive – Easier for users to figure out how to accomplish tasks

Responsive – Users figure out the right way because the app gives them constant feedback

UsableDirect and Responsive – Creates an emotional connection with the user

DesirableGenerate similar sensation to real time experience

Realistic

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Page 46: The New Role of Technology in Consumer Health and Wellness

About us

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Thank You