the power of market analytics - esri · the power of market analytics carlien stadhouders esri...

The Power of Market Analytics

Carlien Stadhouders

Esri Commercial Business Development

cstadhouders@esri.com

We are experiencing a titanic shift in the balance of power

between businesses and their customers

Empowered by Data

Expect to be Understood

No Patience for Noise

No Patience for Bad Experiences

The Empowered Consumer

Data is coming from

everywhere and

everything

Where can I best service

my customer

Where is the best potential for lockers or

pick up points?

What other services can I offer where?

Connecting customers and Behaviors

Everywhere

❖Know Customers

❖Relevant Offers

❖Create Value in Every Transaction

❖Seamless Experiences Across ChannelsWhere do my

best customers travel and

work?

Strategic Vehicle

Simple Apps

Understand the importance of content

Advanced Spatial Analytics

Collaboration through Maps

Best in

ClassCompanies

Strategic vehicleMarket Development lifecycle

• Market Expansion

• Targeted Marketing

• Customer Analysis

• Forecasting

• Gap Analysis

• Suitability & Site Analysis

• Customer Segmentation and

Profiling

• Product Mix / Allocation

• Cannibalization Analysis

• Operational Monitoring

• Risk Assessment

• Year / Month to Date

Reporting

• Market Performance Monitoring

• Market Comparison

• Competitor Analysis

• Site / Market Benchmarking

Simple AppsThe right app for the right persona

Dashboards

Story Maps

Social MediaViewer AppsDesign Apps

Business Apps

Field Apps ArcGIS

Market Landscape Site Analysis

Exec Review App

Site Collector App

Portfolio PerformanceCustomer Insight Analysis

Simple Apps For market

Analytics

Using your own data as a starting point…….. Combined with other

sources

Customers/Prospects

Competition

Catchment Areas

Market Potential

Hazards

Networks

New and Emerging

Data sources

Advanced Spatial

Analytics- 3D

Advanced Spatial Analytics

Time & Space

Advanced Spatial Analytics

Realtime

Advanced Spatial Analytics

Insights

Insights: Exploratory Analysis and Visualization

Collaboration through

Maps