the revolution will be tweeted

“Every generation needs a new revolution.” Thomas Jefferson

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The Bread Revolution Will Be Tweeted

• What’s the point?• Relationships.• Group discussion

– Practicum• The Anthropology• Building the

movement

Holly Hight California field organizertwitter.com/hollyhight

Robin StephensonWestern region field organizer

twitter.com/robinpnw

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Questions?

Submit questions to Angela via index cards.

Follow Ang on Twitter @Cws_Ang

WHAT’S THE POINT OF SOCIAL MEDIA?

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Social media is a way to…

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o Anyone can be a publisher, a reporter, an artist…

o Even an activist or a citizen philanthropist!

Gotta share video

Why are we so, so excited?

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Tensions

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What’s the point of using social media for Bread?

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Facebook! Twitter! I’m overwhelmed!

Twitter 101People you may not know, but you

want to get to know.

Facebook 101People you know, but you may not

want to know about them.

TESTIFY TO THE POWER!

It’s about relationships.

Crowd Sourcing*: What does social media mean to you?

As you can see, Robin & I are FB best friends

forever (BFFs).I assure you that

these 24 comments were

not all from Robin.

* Confused by the term? Don’t worry. Sign our sign-in sheet. We will share a “Social Media Glossary” and these slides with you.

It’s about relationships.

It’s all about relationships.

It’s about relationships.

It’s all about relationships.

It’s about relationships.

10,000 fans.

PRACTICUM

THE ANTHROPOLOGY

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Community

• Participant Observation

• Network Ties

• Identify creation

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#hunger

#poverty

#extrexepoverty#socialmedia

Bread

For the

World

#budget

Agriculture & Food

#PDX

#OR#Development

#foreignaid

#modernizeaid

Anthro

Different Communities

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Maslow’s Hierarchy of Needs

Self-actualization

Esteem

Love/Belonging

Safety

Physiological

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Good Behaviorshared experienceauthenticitydialogue

Bad Behaviorshoutingname callingTMI

Norms

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• Klout• Hootsuite

analytics• Network

Mapping• Read Blogs• Practice

Data

COMMUNITY ORGANIZING & SOCIAL MEDIA

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Citizen Engagement Laboratory

• Drop Glen Beck Campaign

• Target Audience: empower to connect to decision makers

• Online & Offline

Case Study

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“A free agent uses social media tools to organize, mobilize, raise fund and communicate with constituents but outside of institutional walls.”– Beth Kanter & Alisson

Fines, The Networked Nonprofit

FREE AGENT

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With gratitude: Hacked via Beth Kanter who hacked via David Armano

The Micro-Sociology of Networks: http://darmano.typepad.com/

How to Change the Politics of Hunger

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Free Agency and Bread

• Engage • Selective RT or

personalized sharing• Chat participation• Local connection –

news media, outreach, events

• Find influencers in your city or state

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• Be strategic• Know your audience• ENGAGE your

community• Integrate tools!

– Facebook / Twitter / Meet Up / Google Groups / Blog

• DRIVE TRAFFIC to BREAD.

Bread Teams

Flour Power! Bread’s Softball Team

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Bread Social Media

Subscribe to our RSS feed at www.bread.org

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Robin Stephenson @robinpnw

Holly Hight@hollyhight