the science of motivation
Post on 19-Oct-2014
11.276 Views
Preview:
DESCRIPTION
TRANSCRIPT
Andrea Kuszewski
@AndreaKuszewski
The Science of MotivationThe Neuroscience and Psychology Behind Gamification’s Power to Change Behavior
April 16, 2013
The Science of Motivation
Why do we care about the brain when we talk about Gamification?
The Science of Motivation
What is Gamification?
“The process of using game mechanics and game thinking to engage users to solve problems.” -GABE ZICHERMANN
The Science of Motivation
What is Gamification?
“The process of using game mechanics and game thinking to engage users to solve problems.” -GABE ZICHERMANN
CHANGING BEHAVIOR
MOTIVATION
The Science of Motivation
How do you motivate people to change their behavior?
The Science of Motivation
How do you motivate people to change their behavior?
Incentives
The Science of Motivation
How do you motivate people to change their behavior?
Badges
Incentives
The Science of Motivation
How do you motivate people to change their behavior?
Badges
Incentives
Points
The Science of Motivation
How do you motivate people to change their behavior?
Badges
Incentives
PointsDiscounts
The Science of Motivation
How do you motivate people to change their behavior?
FREE STUFF!!!!
Badges
Incentives
PointsDiscounts
The Science of Motivation
How do you motivate people to change their behavior?
FREE STUFF!!!!
Badges
Incentives
PointsDiscounts
A Date with a Supermodel!
The Science of Motivation
How do you motivate people to change their behavior?
FREE STUFF!!!!
Badges
Incentives
PointsDiscounts
A Date with a Supermodel!
Give them things they like
The Science of Motivation
How do you motivate people to change their behavior?
FREE STUFF!!!!
Badges
Incentives
PointsDiscounts
A Date with a Supermodel!
Give them things they like ???
The Science of Motivation
Is liking something the same as being motivated by it?
Pleasure = BEHAVIOR CHANGE?
The Science of Motivation
The things that motivate a particular audience, cohort, or person, may not
be what you would expect
The Science of Motivation
If you aren’t spending the majority of your time in the beginning of every project
identifying what motivates your audience,
YOU ARE DOING IT WRONG.
The Science of Motivation
Dopamine
The Science of Motivation
Dopamine
PLEASURE AND MOTIVATION ARE TWO SEPARATE THINGS
The Science of Motivation
pleasure motivation
The Science of Motivation
pleasure motivation
The Science of Motivation
pleasure motivationawesome!
The Science of Motivation
pleasure motivation(sweet spot)
awesome!
The Science of Motivation
pleasure motivation
DISTRESS
awesome!
The Science of Motivation
pleasure motivation
DISTRESS
awesome!
The Science of Motivation
pleasure motivation
DISTRESS
stay alive!
awesome!
The Science of Motivation
Example: Learning
The Science of Motivation
The Science of Motivation
The single most important factor in learning is MOTIVATION
The Science of Motivation
The things that motivate an audience to change their behavior may not be
what you would expect.
TAKE-HOME MESSAGE:
DON’T ASSUME. INVESTIGATE.
The Science of Motivation
Thank you!
Andrea Kuszewski@AndreaKuszewski
top related