the trilogy of modern talent acquisition: employer branding, recruitment marketing, unified...

Confidential and Proprietary © Glassdoor, I01nc. 2008-2015 #ModernRecruiting

The Trilogy

of Modern Talent

Acquisition:

Confidential and Proprietary © Glassdoor, I01nc. 2008-2015 #ModernRecruiting

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Featured Speaker

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Featured Speaker

Confidential and Proprietary © Glassdoor, I01nc. 2008-2015 #ModernRecruiting

Agenda

Consumerization of the

Candidate Experience

Employer Branding

Recruitment Marketing

Recruitment Analytics

Q&A

Confidential and Proprietary © Glassdoor, I01nc. 2008-2015 #ModernRecruiting

Agenda

Consumerization of the Candidate

Experience

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Who is a Candidate?

Can-di-date: anyone who is engaging with your

employer brand while exploring the possibility of a

new job, now or in the future, who hasn’t applied, or

is no longer being considered for a position.

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Consumerization of the Candidate Experience

1. Candidates Are In

Control

1. Candidates

Research Like

Consumers

(Because They

Are)

1. Candidates Care

About Culture AND

Jobs

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Today’s Candidates

51% have buyer’s remorse

due to an inaccurate picture of the job

70% trust online reviews

and ratings as a source of brand info

95% are influenced by reviews

from those inside the company

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Employer Branding

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Lars SchmidtFounder, AmplifyTalent.com

“Having a strong

employer brand

is no longer a luxury,

it’s an imperative.”

Let’s Talk about What an Employer Brand Is…

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What is an Employer Brand?

Culture

Employee Opinions

Candidate Opinions

Corporate Brand

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Monitoring Your Own Brand’s Performance

Understand employees’ likes and dislikes

Monitor candidate activity

Target key demographics

Drive targeted awareness around specific initiatives

Compare your company with competitors

Confidential and Proprietary © Glassdoor, I01nc. 2008-2015 #ModernRecruiting

Recruitment Marketing

Confidential and Proprietary © Glassdoor, I01nc. 2008-2015 #ModernRecruiting

Recruitment

Marketing:

Everything you do to

promote your employer

brand and attract,

engage and nurture

qualified candidates

pre-application.

What is Recruitment Marketing?

Confidential and Proprietary © Glassdoor, I01nc. 2008-2015 #ModernRecruiting

Beginning the Relationship Earlier

with Recruitment Marketing

R + RM = MR

Confidential and Proprietary © Glassdoor, I01nc. 2008-2015 #ModernRecruiting

Content That Helps Convert - Awareness

Blog Articles

Employer Brand

Content

Job Ads

Events SEO Landing Pages

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Content That Helps Convert - Consideration

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Content That Helps Convert - Application

• Newsletters

• Targeted Job Campaigns

• Recruiter Engagement

• Company News

• Industry Articles

• Continuing Education

• Webinars

• Blogs

• White Papers

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Pro-Tip: Curate First, Create Second

Leverage industry

thought leaders to

deliver meaningful

content to

candidates via

newsletters and

social

• Subscribe to all

content channels

from Marketing

• Use Feedly to keep

up to date with

industry

publications

• Determine a

“content” expert on

team

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Recruitment Analytics

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Baseline Measures for Talent Acquisition Success

0

500

1000

1500Today’s Metrics:

Filled Jobs

Time / Fill

Cost Per Hire

Cost Per Applicant

Cost Per Qualified Candidate

Confidential and Proprietary © Glassdoor, I01nc. 2008-2015 #ModernRecruiting

2015: What TA will be measured on - Brand

Brand

• Brand Sentiment

• Brand Awareness

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2015: What TA will be measured on – Talent Network

• Current Talent Pipelines

• # of CRM Contacts Per Month

• Per Critical Skill Family

(Sales, Engineering, Developers, etc.)

• % Nurtured to Conversion

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2015: What TA will be measured on – Conversions

Qualified Candidate Per Source

Hires Per Source

Sources of Influence

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5 Keys to Unified Analytics in Talent Acquisition

Complete: Is everything be measure?

Real-time: Is the data current?

Centralized: Is work required to combine data sets?

Accurate: Is there trust in systems for data capture?

Integrated: Is the data integrated across strategy?

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The Modern Recruiting Organization

The Modern Recruiting Strategy is...Brand Led,

Recruitment Marketing Executed,and Data Driven.

Recruitment

Marketing

Unified

AnalyticsEmployer

Brand

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Questions?

Type them into the question pane

Chris Brablc

Director of Marketingcbrablc@smashfly.com

@cbrablc

http://blog.smashfly.com/

Dina Rulli

Talent Acquisition Manager dina.rulli@Glassdoor.com

@dinascucina