the value of a facebook fan

What is the value of a Facebook fan?

How I learned to stop worrying about quantity and love the quality.

Wednesday, October 26, 2011

“If you are not paying for it,You are the product.”- Some really smart guy on the internet -

Wednesday, October 26, 2011

We all have an individual Social Value.

Based on what we do andwhat is our role.

Wednesday, October 26, 2011

Wednesday, October 26, 2011

We are part of a machinery,which is sold to marketeers

as any other media.

Wednesday, October 26, 2011

“A Fan base of 1 million translates into at least $3.6M

in equivalent media over a year.”- Vitrue -

Wednesday, October 26, 2011

“Fans are 28 % more likely than non-fans to continue using a

specific brand”

- Synpase -

Wednesday, October 26, 2011

“On average fans spend an extra $72 that they would not

otherwise spend.”

- Synpase -

Wednesday, October 26, 2011

But still many brands fall short from their potential

in Social Media

Wednesday, October 26, 2011

“Maybe the problem is that we still treat Social Media as a

media, not as an environment”- I said that many times -

Wednesday, October 26, 2011

From singularity and simplicity...

Wednesday, October 26, 2011

to complex networks...

Wednesday, October 26, 2011

And this means we have to change the way work, the way we think and way we produce.

Wednesday, October 26, 2011

Wednesday, October 26, 2011

Wednesday, October 26, 2011

Marketing is always on!

Wednesday, October 26, 2011

Wednesday, October 26, 2011

There has to be a clear goal and way to measure it.

Wednesday, October 26, 2011

Wednesday, October 26, 2011

This is no goal.

Wednesday, October 26, 2011

This might be, but it’s not enough.

Wednesday, October 26, 2011

One thing is for sure: Somebody else’s goal is not

your goal.

Wednesday, October 26, 2011

Brands are very different and so are their fans.

Wednesday, October 26, 2011

Wednesday, October 26, 2011

Wednesday, October 26, 2011

Instead of focusing on quantity, we should start embracing quality.

Wednesday, October 26, 2011

If you build a fan base, be sure you are leveraging it!

Wednesday, October 26, 2011

If it’s earned media that we want. Let’s start earning it!

Wednesday, October 26, 2011

“Luke, use the data...”

Wednesday, October 26, 2011

Facebook’s latest update oninsights is all about

engagement and activity

Wednesday, October 26, 2011

Wednesday, October 26, 2011

Not every fan will see your update, because Facebook tries to show users only most relevant

stuff according to EdgeRank

Wednesday, October 26, 2011

Wednesday, October 26, 2011

Talking about this

Wednesday, October 26, 2011

Wednesday, October 26, 2011

• Liking a Page• Posting to a Page’s Wall• Liking, commenting on or sharing a Page post (or other

content on a page, like photos, videos or albums)• Answering a Question posted• RSVPing to an event• Mentioning a Page in a post• Phototagging a Page• Liking or sharing a check-in deal• Or checking in at a Place.

Wednesday, October 26, 2011

That’s all folks!

Wednesday, October 26, 2011