the values proposition: building businesses that inspire
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Designing businesses that inspire
@ferdiv
2012TheValues
Proposition
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You
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You
What do you
value?
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10 000 hours
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YouYou
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10 000 hours
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You
10 000 things
You
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Billion
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7 000 000 000
You
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a new Hope
2000 things
10 000 things
7 000 000 000
You
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a new Hope
2000 things
7 000 000 000
You
10 000 things
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a new Dilemma
2000 things
10 000 things
Capital
7 000 000 000
You
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7 000 000 000
You
Capital
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Business = People
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Business = PeopleYou
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People design BusinessYou
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Design constraint: Value
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Design constraint: ValueCapital
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Design constraint: ValueCapital 7 000 000 000You
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Understandingopportunity
Measurement & Reporting
Strategy & Planning
Engaged ExecutionPurpose
How ?
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pay forWilling
to
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Planned obsolescence and rapid consumption cycles
HappinessChoice
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Value = Values
Understandingopportunity
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Value = Values
What you
What you care about
are willingto pay����������� ������������������ for
Understandingopportunity
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Willing to pay for
Understandingopportunity
What you care about
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Values Purpose
Business opportunity
Understandingopportunity
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Understandingopportunity
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Values Purpose
Business opportunityMandate before product/service
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Option B:
Skin dryness
and leaks
Option A:Baby’s development
Mandate before product/service
Understandingopportunity
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Understandingopportunity
Measurement & Reporting
Strategy & Planning
Engaged ExecutionPurpose
How ?
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ValuesProposition
Strategy & Planning
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ValuesProposition
Strategy & Planning
Map:Who wants you to succeed?
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Product
Service
Capital
ValuesProposition
Strategy & Planning
Map:How can they helpsuccess?
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ValuesProposition
Strategy & Planning Product
Service
Capital
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ValuesProposition
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Strategy &
PlanningProduct
Service
Capital
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ValuesProposition
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Strategy &
PlanningProduct
Service
Capital
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Values Purpose
Product & Service _
Understandingopportunity
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Understandingopportunity
Measurement & Reporting
Strategy & Planning
Engaged ExecutionPurpose
How ?
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Optimised
for?
Execution
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Optimised for efficiency, qualit
and pro����������� ������������������ it
Companies grow according to the questions the consistently ask
y
f
Execution
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efficientproductiveprofitablepredictable
I think
therefor
I am?
Execution
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efficient
productive
profitable
predictableExecution
I think
therefor
I am?Optimised
for?
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Engaged
Execution
to challengeto go beyondto ask for moreto be vulnerableand humble
*audre lorde
I’m Free*
I feel
therefor
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ValuesProposition
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Engaged
Executio
nPassion
Passion
Passion
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Understandingopportunity
Measurement & Reporting
Strategy & Planning
Engaged ExecutionPurpose
How ?
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Us World
our message
their message
Where do you
measure
meaning?
Measurement & Reporting
Wednesday, 31 October 12
Us World
our message
their message
Where do you
measure
meaning?
Measurement & Reporting
Wednesday, 31 October 12
Us World
our message
their message
Where do you
measure
meaning?
Measurement & Reporting
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alueWhat can be soldInside out approachBuying products/ servicesOwnershipAsymmetricalPotential by attributes
aluesWhat should succeedOutside in approachBuying ideas and contextStewardshipBalancedPermission by intent
V V
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Purpose
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Understanding
Measurement & Reporting
Strategy &
Planning
Execution
Mandate?
In short...
Meaning?
Map?
Metrics?
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How will you personally bring your values into what you do now?
So...
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Design a business and life that inspires
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