the values proposition: building businesses that inspire

Designing businesses that inspire

@ferdiv

2012TheValues

Proposition

Wednesday, 31 October 12

2

You


3

You

What do you

value?


10 000 hours

4

YouYou


10 000 hours

5

You

10 000 things

You


6

Billion


7

7 000 000 000

You


8

a new Hope

2000 things

10 000 things

7 000 000 000

You


9

a new Hope

2000 things

7 000 000 000

You

10 000 things


10

a new Dilemma

2000 things

10 000 things

Capital

7 000 000 000

You


7 000 000 000

You

Capital


12

Business = People


13

Business = PeopleYou


14

People design BusinessYou


15

Design constraint: Value


Design constraint: ValueCapital


17

Design constraint: ValueCapital 7 000 000 000You


18

Understandingopportunity

Measurement & Reporting

Strategy & Planning

Engaged ExecutionPurpose

How ?


19


20

pay forWilling

to


21

Planned obsolescence and rapid consumption cycles

HappinessChoice


22

Value = Values



23

Value = Values

What you

What you care about

are willingto pay�� for



24

Willing to pay for


What you care about


25

Values Purpose

Business opportunity




26

Values Purpose

Business opportunityMandate before product/service


Option B:

Skin dryness

and leaks

Option A:Baby’s development

Mandate before product/service





Strategy & Planning


How ?

28


29

ValuesProposition

Strategy & Planning


30

ValuesProposition

Strategy & Planning

Map:Who wants you to succeed?


31

Product

Service

Capital

ValuesProposition

Strategy & Planning

Map:How can they helpsuccess?


32

ValuesProposition

Strategy & Planning Product

Service

Capital


ValuesProposition

33

Strategy &

PlanningProduct

Service

Capital


ValuesProposition

34

Strategy &

PlanningProduct

Service

Capital


35

Values Purpose

Product & Service _





Strategy & Planning


How ?

36


Optimised

for?

Execution


Optimised for efficiency, qualit

and pro�� it

Companies grow according to the questions the consistently ask

y

f

Execution


efficientproductiveprofitablepredictable

I think

therefor

I am?

Execution


efficient

productive

profitable

predictableExecution

I think

therefor

I am?Optimised

for?


Engaged

Execution

to challengeto go beyondto ask for moreto be vulnerableand humble

*audre lorde

I’m Free*

I feel

therefor


ValuesProposition

42

Engaged

Executio

nPassion

Passion

Passion




Strategy & Planning


How ?

43


Us World

our message

their message

Where do you

measure

meaning?



47

alueWhat can be soldInside out approachBuying products/ servicesOwnershipAsymmetricalPotential by attributes

aluesWhat should succeedOutside in approachBuying ideas and contextStewardshipBalancedPermission by intent

V V


Purpose

48

Understanding


Strategy &

Planning

Execution

Mandate?

In short...

Meaning?

Map?

Metrics?


How will you personally bring your values into what you do now?

So...


Design a business and life that inspires
