the wall between local and national advertising (street fight summit west 2013)
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Marketing Evolution MarketingEvolution.com | CONFIDENTIAL
Marketing EvolutionThe Wall Between LOCAL & NATIONAL Advertising
Rex Briggs, CEO, Marketing Evolution
June 4, 2013
Twitter: @rexbriggs
Marketing Evolution
Context: Where I am coming from
Marketing Evolution:
ROI measurement of Paid, Owned & Earned media
Software for budget allocation… uses “SIRF” Algorithms.
Marketing Evolution
Which Of These Aren’t Local?
Marketing Evolution
EVERYTHING IS LOCALTV: KABC, Los Angeles, Prime 8pm-11pm
Marketing Evolution
DATA & ALGORITHMSAre Making National… Local
– And Local… National
Marketing Evolution
What Does This Mean To You?
Buyers:
1. Walls between national & local need to go
2. If you’re not using up to date software or algorithms… you are showing up the Berlin wall empty handed
Sellers:
3. Opportunity & Risk
4. Master your data… Fine-tune your algorithms… train your sales people
Marketing Evolution
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