future of location - street fight summit 2012
DESCRIPTION
Amber Case is the founder of Geoloqi, Inc., a company bringing the future of location to the world. She’s spoken at TED and around the world, and has been featured in Forbes, Fast Company, WIRED and more. http://stories.dlvr.it/story/98564-streetfightTRANSCRIPT
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Ambient Location and the Future of the Interface
Street Fight Summit ‘12Amber Case, CEO, Geoloqi.com
Powering the next generation of location.
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your phone is a remote control for reality.
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Calm technology
• Actions as buttons• Invisible interfaces• Trigger-based
interactions
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An Invisible Button
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GeoTriggers:Many Invisible Buttons
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Layer: a collection of Geotriggers
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Types of Geofences
• Entering• Exiting• Dwelling at a place
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Send messages to regions
• Area with radius• Users who have been in a certain area in the
last 7 days • Users in a given city or neighborhood
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Accu
racy >
Battery Life >
Government real-time tracking
Mobile Workforce Management (Fleets)
Cab/ride finder
Mobile tour guides
CouponsAdvertisingLocal OffersMobile Marketing
Geo-Pattern Mapping/Alerting
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GamesAccu
racy >
Battery Life >
Government real-time tracking
Mobile Workforce Management (Fleets)
Mobile IT Security/Conditional Access
Cab/ride finder
Mobile tour guides
Home Automation
Order management (pharmacy, food)
CouponsAdvertisingLocal OffersMobile Marketing
Hotel Check-inCustomer service
Loyalty Rewards
Social Discovery
Geo-Pattern Mapping/Alerting
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Use Case: Personalized AdvertisingThe next generation advertising is local, personalized, and opted into
Premium for local targeted mobile CPM is 3.8X (Nexage).
Location combined with history (weather alerts, etc).
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Use Case: SecurityA doctor’s car is broken into. 1000 patient's records are compromised. Millions of dollars in liability.
• Once the doctor walks 100 feet from the hospital, he can no longer access those patient records.
• Geofences define conditional access rights.
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Gaming
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Use Case: GamingGamebuilding• Scavenger hunts• Social, location-based
games using real-life as the gameboard
New revenue models• Unlock levels based
on venue access• Retail location
sponsorships
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Use Case: Hospitality & Customer Service
• Customer’s prescription refill is ready when they get there.
• CRM Integration: based on their purchase history, a favorite item is on sale.
The Automatic Check-in
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Use Case: Home
Automation
Energy management and notifications • Enter the house,
the lights turn on• Leave, and the
lights turn off
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Real-Time Hyperlocal Weather
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Bringing Wikipedia
to Life
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Credit: Reid Beels
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The Analytics of Real Life • Actions are Reduced
• Queries are Eliminated
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Track Conversion of Push Notifications
Associate geofences with campaigns.
How many people who got this push notification visited the store?
Customize campaign tracking
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Analyze time spent at locationsR
oad
map
: Sp
ring
2
01
2
0 20 40 60 80 100 120 140
Visit Duration
Num
ber o
f Vis
its
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Analyze time spent at locations
11pm10pm
9pm8pm7pm6pm5pm4pm3pm2pm1pm
12pm11am10am
9am8am7am6am5am4am3am2am1am
12am
In-Store
Outside
Confidential
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Confidential
Dwell-time analytics
Data collected by one person in battery-safe mode
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Personal location
analytics
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Monitor significant events, not all events
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Friction disappears
Data becomes relevant when filtered by location
• Actions are Reduced• Queries are Eliminated
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The future of interaction is location
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The best technologyis invisible
It should get out of the way and connect people.
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Thank you!Amber Case, [email protected]@geoloqi.com