the whole nine yards - launching mobile games with a bam! - philipp stelzer

THE WHOLE NINE YARDS LAUNCHING GAMES WITH A BAM!

Philipp Stelzer AMSTERDAM, 5th OF FEBRUARY, 2015

GLOBAL LAUNCH

February 26

Optimised for iPhone and iPad

More space, more art.

80% FEMALE 24 – 59 YEARS

20% ARE 55+ YEARS

TOP 10 GROSSING, iOS (December 26, USA)

2013 2014

Source: AppAnnie

8+  Apps  

5-­‐7  Apps  

4  Apps  

3  Apps  

2  Apps  

1  App  

MOST USERS DOWNLOAD ZERO NEW APPS PER MONTH

64.5%

Zero Apps

35.5%

1+ Apps

Source: comScore

COST PER LOYAL USER INCREASING  

Source: Fiksu, PocketGamer.biz

Trend

$2.50

$2.00

$1.50

$1.00

$0.50

$-

1/12 10/14 4/12 4/12 10/12 1/13 4/13 7/13 10/13 1/14 4/14 7/14

d  

TIME

EXCI

TEM

ENT

LAUNCH

PACKAGING

Soap Opera

Mystery

Crime

✓

BEHIND THE SCENES

VIDEO

PRODUCTION

TRAILERS

BRAND IDENTITY

PACKAGING

TEASING

REVEALING THE GAME PIECE BY PIECE

AN ENGAGED COMMUNITY

PACKAGING

TEASING

BUZZ

ORGANIC

100%

1M 500k

THREE WEEKS TO GO AND ALREADY

FANS VIEWS

PACKAGING

TEASING

BUZZ

LAUNCH

21 DAYS

February 26

SUSTAIN

Trailers

Behind the scenes videos

Exclusive Events

Cross-Linking Interviews

Public Talks

Excitement

BAM!

INSTALLS

NUMBERS CREATIVITY

OUT 26th FEBRUARY 2015

Philipp Stelzer @lookinginsight