this is color line

Color Line AS

Color Line is one of Europe’s leading companies in the field om short sea-shipping

Comprised by:• dry cargo ship• gas tanker• bulk carrier• tanker• chemical ship• container ship• refrigerator ship • ro-ro vessel• passenger ship

Invested 7,5 billion NOK in new ships and concepts

Strategic reorganisation

2004:

M/S Color Fantasy

Oslo - Kiel

2007:

M/S Color Magic

Oslo - Kiel

2008:

Super Speed 1

Kristiansand - Hirtshals

2008:

Super Speed 2

Larvik - Hirtshals

10 to 6 ships

6 to 4 lines

10 to 7 harbours

Growth in both passengers and cargo

1000 fewer employees

Increased productivity – prepared for a new time

• 6 ships

• 4 routes

• 7 harbours

• Approx 3.000 employees

• 4,5 mill passengers

• NOK 4,5 billion turnover(appr. EURO 530 million)

Color Line

Oslo

Sandefjord

Strömstad

Kiel

Kristiansand

Hirtshals

Hamburg

E39

Larvik

Aarhus

Aalborg

E39

E18

E45

The world largest cruise ship with car decks

Observation Lounge

Spa & Fitness Center

Tower Nightclub

Fantasy Showlounge

Color ConferenceCenter

Teens Plaza

Sports &Burger Bar

AqualandCosmopolitan

Gourmet

OceanicA La Carte

Tax FreeMarket

Casino

GrandBuffetExhibition

Center

Golf Simulator

•Color Shop•Fashion Boutique•Perfume & Cosmetics•Childrens Playroom•Reception

Fantasy Promenade•Reception•Promenade Café•Mama Bella Pizza•Tapas Bar•Donkey Pub

Christening ceremony Color Fantasy, Oslo Dec. 10th 2004

Christening Ceremony Color Magic, Kiel Sept. 15th 2007

Effective transport

SuperSpeed change an 109 year old tradition

Hirtshals

Kristiansand

3 Timer 15 Minutter

3 Timer 45 Minutter

Larvik

Short and high frequent crossing

Effective ports and transportation roads are vital

Den maritime transportsektoren er en forutsetning for landbasert reiseliv. Color Line er Norges største og et av Europas ledende cruise- og transportrederier, og knytter det europeiske kontinentet til Norge.Color Line markedsfører norske attraksjoner internasjonalt, og det ligger et stort potensial for både kyst- og innlandsregionen i å dra langt større nytte av det økende antall reisende som utenlandsfergene generer.

Regjeringens reiselivsstrategi, ”Verdifulle opplevelser” 18. desember 2007

Color Line’s role and position

Color Line shall be Europe’s leading company in the fields of Cruise and Transport

Color Lines vision

Environmental vision

• Replacing ships that are more than twenty years old on three-fourths of the company’s services is itself an important environmental benefit.

• Does not discharge untreated sewage, refuse or food waste, and has entered into a voluntary agreement with the World Wildlife Fund.

• Has concluded an agreement with the European Environmental Foundation Bellona.

• Cooperates with the Norwegian maritime industry to achieve the vision of the Norwegian Shipowners’ Association of zero discharge of environmentally harmful substances to air and to water.

1961: 54 212 passengers

2009: More than 1 million passengers

Carried about 20 million passengers in 50 years Oslo-Kiel

Color Line: Well positioned ina forward-looking growth industry!