thomsons online benefits - engagement masterclass - workshop 3: engaging employees in their...
Post on 16-Apr-2017
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KEEPING THE MAGIC ALIVE! WORKSHOP 3
RELATIONSHIP STATUS
A QUICK QUIZ
AGENDA
REASONS HEALTH & WEALTH
DECISIONS
TECHNIQUES EXAMPLES
REASONS TO COMMUNICATE BENEFITS
BUSINESS ENGAGEMENT
BRAND ADVOCATES
MORE PRODUCTIVE
FUTURE PLANNING
LOOKING AT THE LONG TERM
THE SCIENCE BIT
SOURCE: ‘Switch’
Chip & Dan Heath
SOME TECHNIQUES
CASE STUDY: SAMSUNG
Campaign objective
Create a sense of common identity
REWARD ENGAGER
Ideas for techniques
COMPELLING DESTINATION
COMMON IDENTITY
MOVE THE FINISH LINE
CELEBRATE PROGRESS
PRECISE, TARGETED
AND MUCH, MUCH MORE!
THINGS TO TAKE AWAY
Engage with reward Rational V Emotional
Right Techniques Reward Engager
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