thoughts on social media for airports
Post on 19-Jun-2015
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What does an Airport stand for?
Airport City
Runway
Work Place Public
Entity
An Airport stands for …
Target Groups
Marketing Strategies
Revenue Categories
An Airport is culminated by …
Revenues
Trust
The Returns are …
Brand
Cult
What does an Airport really stands for?
How to support an Airport in not getting lost in Social Media?
then Social Media is the Fuel.
Social Media Action Plan :
Identification of social media touchpoints (SMT) Relevance analysis of SMTs, SM channels and marketing strategy
Specification of SM implementation Implementation of SM action plan and technical tools
Controlling of SM activities Organisation structuring of SM workflows and staffing
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