thoughts on digital media
DESCRIPTION
A brief (1-hour) presentation I did for a colleague's Intro to Digital Media classTRANSCRIPT
Thoughts on Digital Media
April 28, 2008
Michael T. QaissauneeAssociate Professor, Engineering and Technology
•Information•100 Years?•Analog vs Digital•New Paradigms •The New Web•Enabling Technology•Access•Emerging Technology
Information
Our Relationship With Information
Our Relationship With Information
Your Relationship With Information
In Fact, Your World Looks More Like This ...
100 Years?
1908
1958
2008
1908
1958
2008
Digital Immigrants vs. Digital Natives
! -- a new generation of employees who grew up on video games are demanding to be trained differently than the boomers and we need some new ways to transfer the vast amounts of boomer knowledge to these gamers
Karl M. Kapp, Ed.D, CFPIM, CIRM
What Do These Have in
Common?
ANSWER:They’ All Been Banned in the
Classroom
Analog
Amplifier
Repeater
Digital
Nearly Everything can
Go Digital
... and Mobile!
Even after Starbucks
had five stores and
more than 20
employees, which item
was unavailable for
purchase at their
stores:
!Espresso
!Hot Coffee
!Biscotti
!Frappucino®
blended beverage
Whatever you think
Think the opposite
1908
1958
2008
The Long Tail
The Long Tail
The Long Tail Quiz
True or False? More people watched more video on YouTube last week than watched the top ten shows on network television
The most popular soft drink in the country is ________.
a. Coca-Colab. Dr. Pepperc. 7UPd. Root Beere. "other": none of the above
The Long Tail Quiz
Sales of the 150,000 titles in a big store (e.g. Barnes & Noble) account for _______ of Amazon's book sales.
a. Allb. 75%c. 50%d. 33%e. 25%
Choice
Why?
Online Shopping
Nearly Infinite Online
Inventory
Search
Digital is Easy to:
Store
Customize
Tim Berners-Lee
I have always imagined the information space as something to which everyone has immediate and intuitive access, and not just
to browse, but to create. [...] Furthermore, the dream of people-to-people communication through shared knowledge must be
possible for groups of all sizes, interacting electronically with as much ease as they do now in person.
The Mobile Web Initiative is important - information must be made seamlessly available on any device.
But
The New Web
Web 2.0
x2The amount of new technical
information isdoubling every ____ years
a. oneb. twoc. five d. ten
Tidal waves don’t beg forgiveness
'CRASHED' and on their way
The New Tools
• Websites
• Search
• Instant Messaging
• Blogging• Podcasting
• Wikis
• Subscription
• RSS
• Mobility
Web 2.0• many to many publishing; • social software, • web APIs, • web standards/services, • AJAX, SOAP
Video Podcasting
Interactions
Community Clusters
Emory University survey of incoming Freshmen
> 90% of have a Facebook account
> 30% of check at least 18 times a day
The average regular newspaper reader is ___ years old.
Fewer than ___ in five people under the age of 25 ever reads a newspaper.
a. 25b. 35c. 45d. 55
a. oneb. twoc. three d. foursource unknown
EnablingTechnology
Bandwidth Today
Comcast Cable Modem (S. Hadley, MA)~$49.95/month
Verizon FiOS(Concord, MA)~$44.95/month
Bandwidth Tomorrow
Asymmetric15000 kbps
Symmetric
AJAX - Asynchronous JavaScript and XML
• Greater user interaction
• Web applications start to approach the richness & responsiveness of desktop applications
• not
• a technology,
• code or
• an application that can be downloaded
Classic Web Application Model
AJAX Web Application Model
Access
Emerging
TouchLight
Questions