tinder conversion - the great tinder experiment ||| internet hungary 2014

TINDER CONVERSION The great experiment

BeatrIX MÉSZÁROS TOMI MESTER

Tinder is an app to connect and date with people around you. If you swipe right, you like or left and you pass. If

someone likes you back, it is a match! You can chat with a match, you can

meet and even more...

So we decided, to A/B-test and measure 6-6 different type of profiles

for males and females...

FEMALE PROFILES… BASIC BRUNETTE SEDUCTIVE

BADGE MYSTERIOUS WITH BF Hottest girl

on Tinder

…AND THE PERFORMANCES seductive 110 match 53 messages

badge 103 match 44 messages

mysterious 87 match 44 messages

basic 86 match 42 messages

brunette 46 match 15 messages

with BF 56 match 25 messages

MALE PROFILES…

BASIC RICH GUY MYSTERIOUS

Hottest guy

on Tinder

BADGE THE DOCTOR

WITH GF

…AND THE PERFORMANCES 1 message

2 messages

0 message

0 message

0 message

with GF 2 match 0 message

mysterious 11 match

rich guy 20 match

the doc 16 match

basic 9 match

badge 2 match A Tinder

legjobb pasija

We also made a survey with 1600 respondents. E.g. asked for the first associations for the word Tinder...

ASSZOCIÁCIÓK nők

ASSZOCIÁCIÓK férfiak

TALÁLKOZÓK SZÁMA féfiak vs. nők

EGYÉJSZAKÁS KALANDOK féfiak vs. nők

EGYÉJSZAKÁS KALANDOK féfiak vs. nők

TINDER HASZNÁLÓK ARÁNYA

1. EVERYTHING COULD BE A DATA-TOOL.

2. GOOD MARKETING HELPS.

3. MARKETING + DATA WORKS TOGETHER.

TOP TAKE-AWAYS: from a professional standpoint

BEATRIX MÉSZÁROS tomi@adatlabor.hu

TOMI MESTER beatrix@mindea.hu

TINDER CONVERSION The great experiment