tips & toes glam makeover - case study

ABOUT THE BRAND• Established in 1961, the Shingar Group has over the last 48

years been at the cutting edge of the cosmetics Industry in India.

• Tips & Toes has established itself as a brand leader in the traditional cosmetic segment.

• Tips & Toes has its presence in many countries worldwide. One of the main reasons as to why the products are so famous even outside of in India are because the company develops country specific shades and formulations that are in accordance to customer preferences.

• With the strong base in India and its growing popularity in other regions, Shingar Group now aims to spread globally in the world of cosmetics.

To reposition itself as a full

range cosmetics brand

Reconnect with 62,000 young

Indian women

THE OBJECTIVE

1 2

TWO FOLD APPROACH to achieve the objectives

THE STRATEGY

Tackle the objectives using a creative strategy

Create Top of Mind RecallUse visuals to attract fans & followers

THE EXECUTIONTeaser Updates and promotional updates were posted on the page to generate

buzz around the campaignvia Facebook

THE EXECUTIONA contest #ThingsThatMakeYouGlam was

conducted on Twitter to generate awareness around the GLAMakeover campaign which trended

at no. 1

Pinterest boards were uploaded periodically to keep users in sync with the contest.

THE EXECUTION

The pre-like page was formed in order to generate awareness about the app

on Facebook

APPLICATION MECHANISM

The GLAMakeover App will provide a step by step procedure on how each user can acquire

their dream look on Facebook

APPLICATION MECHANISM

Users have to fill in their basic details and upload their picture along with a picture of who they aspire to look like and the reason behind it

on Facebook

THE EXECUTION

NEW ORGANIC FANS 485

TOTAL VISITS ON THE TAB APP 500+

AVG. REACHED OUT TO 15,000

TOTAL VISITS ON THE PAGE 8,500

TOTAL VISITS VIA BITLY LINKS 700

THE RESULT

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