to elevate - bestcompaniesaz · 2020-02-23 · ways we elevate your regional brand. award...

TO ELEVATEYOUR AWARDWINNING BRAND

IT’S TIME

WHOOWNSYOUREMPLOYERBRAND

COMPANIES ARE ALIGNING THEIR BRANDINGhttp://universumglobal.com/insights/consumer-versus-employer-brand/

CORPORATE VS EMPLOYER BRANDING

CONSUMERBRAND

EMPLOYERBRAND

WHAT ISTHE COMMON

THREAD?

ALIGNING THEIR CORPORATE and EMPLOYER BRANDINGhttp://universumglobal.com/insights/consumer-versus-employer-brand/

LEADERS ADAPT TO A NEW WAY OF THINKING

THEY UNDERSTAND EMPLOYER BRANDING IMPACTS THE BOTTOM LINE

https://www.greatplacetowork.com/culture-consulting/attract-retain-talent

BEST COMPANIES OUTPERFORMTHE GENERAL MARKET

https://s3.amazonaws.com/media.greatplacetowork.com/images/Graph_2xReturns.svg

OLD WORLD

Companies reliedon established

reputation to

recruit candidates

NEW WORLD

Companies andcandidates are moresophisticated with

using technology

THIS CHANGESEVERYTHING

• Employees Become Ambassadors

• Company Becomes Talent Magnet

• Customers Turn Into Raving Fans

• Founder and consulting partner of AZ workplace awards programs

• 15+ years of a strong network of community & media partners

• Niche-focused – regionalized and exclusive

WE EXTEND YOUR REACH EXPONENTIALLY THROUGH OUR PARTNERS

OUR AWARD-WINNING PARTNERS

“I did not expect a niche regional company like

BestCompaniesAZ to rank in the top 10

resources responsible for driving traffic to our website —

that is truly amazing!”

VP, MARKETING

A Content Marketing Firm

“BestCompaniesAZ has been able to generate more

PR and Media focused on our growth and hiring than

our own internal staff and PR agency.”

HEAD OF HR

A Healthcare Company

“BCAZ has very strong SEO for a regional website. We are

impressed to see our BCAZ company profile appear on the

first page of Google along with Yelp, Glassdoor and

Indeed. BCAZ is a top brand for job seekers in Arizona.”

DIRECTOR EMPLOYER BRANDING

A Financial Service Company

FourWaysWeElevateYourRegionalBrand

AWARDCONSULTATION

1

AWARD CONSULTATION

Best of Future companies know the value of an authentic employer brand as well as a genuinely positive culture. These are companies that we are watching because we’re confident that as they grow, they will continue to shape how we view great workplaces of the future and will have a strong impact on the state of Arizona.

Criteria:

✓ Business strategy in place to become an employer of choice

✓ Demonstrates dynamic employee engagement reflected in exceptionally favorable employee retention scores

✓ Demonstrate a high level of commitment to social responsibility

✓ Positioned for growth

HOW DOES YOUR COMPANY STACK UP3 WAYS WE HELP TO ESTABLISH A BENCHMARK

33%

2017 Employee Engagement

• Workplace Culture• Leadership Excellence• Social Responsibility• Customer Opinion• Innovation

DEVELOP AN AWARD STRATEGYWORKPLACE AWARDS - STATE, NATIONAL AND NICHE

DEVELOP AN AWARD STRATEGYREGIONAL LEADERSHIP AND BUSINESS AWARDS

1. Survey Your Employees• 2-week survey window – Trust Index

2. Complete Culture Brief• Details about programs and practices – “story-telling” (200 hours)

3. Analyze the Results• In-depth analysis to see if threshold is met; 70% average on Trust Index

4. Promote Certification• Celebrate!

5. Get Recognized• Automatic consideration for all lists for 12 months

DEVELOP AN AWARD STRATEGYNATIONAL CERTIFICATION

GPTW SCORING, WEIGHTING, WINNING

● GPTW Certification (lowest bar)

• 100% Trust Index (employee survey), but Culture Audit required• Must meet 70% threshold to be certified

● Fortune 100 Best List (highest bar)

• 70% Trust Index; 30% Culture Audit

● Fortune Micro-Lists (discreet bars)

• 100% Trust Index

● Winning Benchmarks• 100 Best – winner benchmark is in the low 90% • Micro-Lists – varies/narrowly focused in discreet areas

ListLast Day To Get Certified Publication Date

Best Workplaces in Texas Dec 7, 2017 Mar 20, 2018

Best Workplaces in Financial Services & Insurance Dec 15, 2017 Mar 27, 2018

Best Workplaces in Health Care & Biopharma Dec 28, 2017 Apr 10, 2018

Best Workplaces in Consulting & Professional Services Jan 12, 2018 Apr 24, 2018

Best Workplaces in Chicago Feb 9, 2018 May 22, 2018

Best Workplaces for Millennials Mar 16, 2018 Jun 26, 2018

Best Workplaces in New York Apr 6, 2018 Jul 17, 2018

People Companies That Care Mar 22, 2018 Jul 20, 2018

Best Workplaces in Manufacturing & Production Jun 1, 2018 Sep 11, 2018

Best Workplaces for Aging Services Jun 18, 2018 Sep 27, 2018

Best Small & Medium Workplaces Jul 9, 2018 Oct 18, 2018

World's Best Workplaces N/A Oct 25, 2018

Best Workplaces for Women Jul 19, 2018 Oct 30, 2018

Best Workplaces in Southern California Jun 24, 2018 Oct 31, 2018

Best Workplaces in Retail Jul 30, 2018 Nov 8, 2018

Best Workplaces for Parents Aug 20, 2018 Nov 29, 2018

Best Workplaces for Diversity Aug 27, 2018 Dec 6, 2018

Best Workplaces in Technology Oct 10, 2018 Jan 17, 2019

Fortune 100 Best Companies to Work For Sep 7, 2018 Feb 14, 2019

UPCOMING AWARD DEADLINES

EMPLOYERBRANDING

2

REGIONAL COMPANY PROFILE

REGIONAL SOCIAL MEDIA PROMOTION

REGIONAL STORYING TELLING - BLOGGING

CHALLENGEClient did not have a strong AZ employer brand but had strong national corporate brand.

ACTIONBCAZ leveraged national awards (Fortune Most Admired and BPTW for LGBT) while helpingthe regional office start winning local awards. Promoted company culture and careers andcreated content that we pushed out through media and community partners.

RESULTSPositioned the client as a sponsor for many AZ award programs. Client achieved TopCompanies and Most Admired awards (6 years in a row), in addition to leadership awards.The client experienced over a 200% increase in page views from 1st half of 2018 comparedto 1st half of 2017. The time spent on the 6 page profile averaged about 2 minutes. OverallBCAZ’s efforts resulted in hiring high quality passive job seekers, increased regionalemployer brand awareness and positively impacted their bottom line by saving themrecruitment agency costs.

- National Company with Strong AZ Presence

SUCCESS STORY

REGIONALIZED PR AND MEDIA SOLUTIONS7/9/2018

REGIONAL AWARD PROMOTION

• PR Toolkits - awards won• Press Release Distribution• Editorial Opportunities• Speaking Opportunities• Social Media strategy to announce award

SPECIALEVENTS

3

SPONSORSHIPS & SPEAKING ENGAGEMENTS

ANNUAL EVENTS

• IT Networking Event

• IT Career Event

• Diversity Networking Event

• Veteran Events

SPONSORSHIP OPPORTUNITIES

• Audience of 450+

• Full Page Ad in AZ Business or Ranking AZ

• Table of 10

UPCOMING EVENT

TECHNOLOGY EVENT SPONSORS

EDUCATION &CONSULTING

4

BESTCOMPANIESUSAINSTITUTE

WEBINARSLast Wednesday of the Month

IN-PERSONEVENTS (AZ)Three per Year3-4 hours and HRCI

CUSTOMIZED SERVICES

• Employee Surveys• Assessments

(personality & behavioral)• Onsite Training Programs• Executive Coaching• Management and Leadership

Training• Talent Attraction & Hiring

Support• Recruiting and Sourcing

COACHING TEAM

• Denise Gredler• Delta Emerson• Lindsay Smith• Michael Seaver• Deb Peck

CONSULTING SERVICES

Surveys and Assessments ● Employee Pulse Survey to gauge how you “stack up” to the best employers in your

region● Benchmarking support using data from AZ Top Companies and Most Admired

Companies● Assessments - 360˚ feedback, personality inventories, communication tools, team

building and more● Organization Network Analysis (ONA) or Social Network Analysis (SNA) – used to

identify key influencers, succession planning, turnover trends, gaps in communication, etc.

Training & Coaching ● Training, in person or virtual, customized to client needs; topics may include team

building, change management, conflict resolution, diversity, communication, emotional intelligence, innovation, train the trainer and more

● Coaching, in person or virtual, in 3, 6 or 12-month increments; midlevel manager up to c-suite executive coaching

CONSULTING SERVICES

Talent Attraction and Hiring Support● Recruiting content – career sites, job postings, job stories● Candidate experience ● Detailed interview question guides● Hiring process development

Recruiting and Sourcing● Source and screen candidates● Pre-hire personality assessments● In-person and phone interviews ● Complete recruiting from sourcing to offer negotiation● Onboarding focus groups

“Hire the Best “Interview Training● Workshops to turn hiring managers into skilled interviewers - immediately● Individual interview coaching to accelerate interview expertise

BENEFITS OF PARTNERSHIP WITH BESTCOMPANIESUSA

● We offer exclusivity among an elite group of companies

● We provide 3rd party endorsement

● We bring your culture to life through storytelling

● We provide specialized, targeted regional PR support

● We have a powerful network of community partners

● We have strong SEO and google rankings

● We save you time and money

BRANDING PACKAGES

BRANDING PACKAGES

IT’S TIMETO ELEVATE YOUR BRAND TODAY!