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Page 1: TO ELEVATE - BestCompaniesAZ · Blogging Exclusive Website. 4 Ways We Elevate Your Regional Brand ... We provide specialized, targeted regional PR support We are sought after by local
Page 2: TO ELEVATE - BestCompaniesAZ · Blogging Exclusive Website. 4 Ways We Elevate Your Regional Brand ... We provide specialized, targeted regional PR support We are sought after by local

TO ELEVATEYOUR AWARDWINNING BRAND

IT’S TIME

Page 3: TO ELEVATE - BestCompaniesAZ · Blogging Exclusive Website. 4 Ways We Elevate Your Regional Brand ... We provide specialized, targeted regional PR support We are sought after by local

• Founder and consulting partner of workplace award programs

• 15+ years of aligning corporate and employer brand messages

• Strong network of community and media partners

• Niche-focused – regionalized and exclusive

Page 4: TO ELEVATE - BestCompaniesAZ · Blogging Exclusive Website. 4 Ways We Elevate Your Regional Brand ... We provide specialized, targeted regional PR support We are sought after by local

COMPANIES ARE ALIGNING THEIR BRANDINGhttp://universumglobal.com/insights/consumer-versus-employer-brand/

REGIONAL BRAND STRATEGY

CONSUMERBRAND

EMPLOYERBRAND

Page 5: TO ELEVATE - BestCompaniesAZ · Blogging Exclusive Website. 4 Ways We Elevate Your Regional Brand ... We provide specialized, targeted regional PR support We are sought after by local

ALIGNING THEIR CORPORATE and EMPLOYER BRANDINGhttp://universumglobal.com/insights/consumer-versus-employer-brand/

LEADERS ADAPT TO A NEW WAY OF THINKING

Page 6: TO ELEVATE - BestCompaniesAZ · Blogging Exclusive Website. 4 Ways We Elevate Your Regional Brand ... We provide specialized, targeted regional PR support We are sought after by local

OVER 30+ COMMUNITY PARTNERS

Page 7: TO ELEVATE - BestCompaniesAZ · Blogging Exclusive Website. 4 Ways We Elevate Your Regional Brand ... We provide specialized, targeted regional PR support We are sought after by local

OUR AWARD-WINNING PARTNERS

Page 8: TO ELEVATE - BestCompaniesAZ · Blogging Exclusive Website. 4 Ways We Elevate Your Regional Brand ... We provide specialized, targeted regional PR support We are sought after by local

FourWaysWeElevateYourRegionalBrand PR & Media

Support

Talent Sourcing

Storytelling: Social Media,

E-News & Blogging

Exclusive Website

Page 9: TO ELEVATE - BestCompaniesAZ · Blogging Exclusive Website. 4 Ways We Elevate Your Regional Brand ... We provide specialized, targeted regional PR support We are sought after by local

4 Ways We Elevate Your Regional Brand

Tap into our exclusive niche website and powerful SEO and experience results!• Showcase your AZ culture and careers with a 6 page profile• Tap into our strong SEO – top driver of traffic and ranking #1 or on page 1 of google• BCAZ receives 32,500 page views per month • Time on page is above average at 1:50 minutes per profile• Stand out from the crowd - BCAZ only promotes 20-30 companies per year

Talent Sourcing – via LinkedIn or Targeted Events• Strategically sourced passive job seekers – including c-suite candidates and hard-to fill• Talent sourced at BCAZ attended events - Diversity, military, women, technology, customer service, sales, and

more• Over 30+ Community Partners extending our reach - chambers, associations, economic groups• University Partners –spring/fall career promotion and speaking engagements• Culture Tours – BCAZ coordinates client culture tours with the goal of helping your source the right audience

BCAZ will share your story through Blogging, Social Media and Enews Promotion• Tap into our network of professionals wanting to work for a BEST company• BCAZ e-news subscribers –7200+ / Career Connector subscribers - 12,000+• Community partner subscribers – thousands• BCAZ Twitter (2 accounts) – 5,976 • BCAZ LI – 6,500+ (combined accounts)• LI, FB & Twitter top drivers of traffic

Gain increased exposure through awards and BCAZ media partners• BCAZ will identify and help write award winning nominations –culture and leadership• Position your company as a thought leader and take advantage of speaking opportunities • Career Openings and Charity work pitched to media

- ABC 15 station – Top driver of traffic to BCAZ and clients websites - Azcentral.com –Top Companies and “AZ companies hiring over 100” (reaching 1,302,000)- AZ Business Magazine –598,000 page views/mon; 90,000 new visitors/mon- InBusiness Magazine –editorial opportunities on HR Best Practice topics and women's event

Website

Social Media

Talent Sourcing

PR & Media

Support

Page 10: TO ELEVATE - BestCompaniesAZ · Blogging Exclusive Website. 4 Ways We Elevate Your Regional Brand ... We provide specialized, targeted regional PR support We are sought after by local

SAMPLE - ROI REPORTS

TOP PAGES VISITED OVER THE LAST 7 DAYS

Page 11: TO ELEVATE - BestCompaniesAZ · Blogging Exclusive Website. 4 Ways We Elevate Your Regional Brand ... We provide specialized, targeted regional PR support We are sought after by local

Benefits of Partnership with BestCompaniesAZ

We offer exclusivity among an elite group of companiesWe ONLY promote national and state award winning and veteran/diversity committed companies

We provide 3rd party endorsement We do the “bragging” for you by elevating and promoting your regional brand

We bring your culture to life through storytellingWe help create stories to attract culture fit talent

We provide specialized, targeted regional PR support We are sought after by local media to share best practices

We have a powerful network of community partnersWe utilize our regional partners to extend our reach in promoting your employer brand

We have strong SEO and google rankings We have a regional website that performs alongside national platforms (e.g., Glassdoor, Indeed, bizjournals)

We save you time and money We operate as an extension of your PR, marketing and HR teams consolidating your employer & corporate branding strategies

BestCompaniesUSA, 2018 | 480-545-5151

Page 12: TO ELEVATE - BestCompaniesAZ · Blogging Exclusive Website. 4 Ways We Elevate Your Regional Brand ... We provide specialized, targeted regional PR support We are sought after by local

“I did not expect a niche regional company like

BestCompaniesAZ to rank in the top 10

resources responsible for driving traffic to our website —

that is truly amazing!”

VP, MARKETING

A Content Marketing Firm

Page 13: TO ELEVATE - BestCompaniesAZ · Blogging Exclusive Website. 4 Ways We Elevate Your Regional Brand ... We provide specialized, targeted regional PR support We are sought after by local

“BestCompaniesAZ has been able to generate more

PR and Media focused on our growth and hiring than

our own internal staff and PR agency.”

HEAD OF HR

A Healthcare Company

Page 14: TO ELEVATE - BestCompaniesAZ · Blogging Exclusive Website. 4 Ways We Elevate Your Regional Brand ... We provide specialized, targeted regional PR support We are sought after by local

“Our company profile on the BestCompaniesAZ website

appears on the first page of Google. We recognize BCAZ

as a top brand for job seekers in Arizona.”

DIRECTOR EMPLOYER BRANDING

A Financial Service Company

Page 15: TO ELEVATE - BestCompaniesAZ · Blogging Exclusive Website. 4 Ways We Elevate Your Regional Brand ... We provide specialized, targeted regional PR support We are sought after by local

IT’S TIMETO ELEVATE YOUR BRAND TODAY!