TO ELEVATEYOUR AWARDWINNING BRAND

IT’S TIME

• Founder and consulting partner of workplace award programs

• 15+ years of aligning corporate and employer brand messages

• Strong network of community and media partners

• Niche-focused – regionalized and exclusive

COMPANIES ARE ALIGNING THEIR BRANDINGhttp://universumglobal.com/insights/consumer-versus-employer-brand/

REGIONAL BRAND STRATEGY

CONSUMERBRAND

EMPLOYERBRAND

ALIGNING THEIR CORPORATE and EMPLOYER BRANDINGhttp://universumglobal.com/insights/consumer-versus-employer-brand/

LEADERS ADAPT TO A NEW WAY OF THINKING

OVER 30+ COMMUNITY PARTNERS

OUR AWARD-WINNING PARTNERS

FourWaysWeElevateYourRegionalBrand PR & Media

Support

Talent Sourcing

Social Media, E-News & Blogging

Website & SEO

4 Ways We Elevate Your Regional Brand

Tap into our exclusive niche website and powerful SEO and experience results!• Showcase your AZ culture and careers with a 6 page profile• Tap into our strong SEO – top driver of traffic and ranking #1 or on page 1 of google• BCAZ receives 32,500 page views per month • Time on page is above average at 1:50 minutes per profile• Stand out from the crowd - BCAZ only promotes 20-30 companies per year

Talent Sourcing – via LinkedIn or Targeted Events• Strategically sourced passive job seekers – including c-suite candidates and hard-to fill• Talent sourced at BCAZ attended events - Diversity, military, women, technology, customer service, sales, and

more• Over 30+ Community Partners extending our reach - chambers, associations, economic groups• University Partners –spring/fall career promotion and speaking engagements• Culture Tours – BCAZ coordinates client culture tours with the goal of helping your source the right audience

BCAZ will share your story through Blogging, Social Media and Enews Promotion• Tap into our network of professionals wanting to work for a BEST company• BCAZ e-news subscribers –7200+ / Career Connector subscribers - 12,000+• Community partner subscribers – thousands• BCAZ Twitter (2 accounts) – 5,976 • BCAZ LI – 6,500+ (combined accounts)• LI, FB & Twitter top drivers of traffic

Gain increased exposure through awards and BCAZ media partners• BCAZ will identify and help write award winning nominations –culture and leadership• Position your company as a thought leader and take advantage of speaking opportunities • Career Openings and Charity work pitched to media

- ABC 15 station – Top driver of traffic to BCAZ and clients websites - Azcentral.com –Top Companies and “AZ companies hiring over 100” (reaching 1,302,000)- AZ Business Magazine –598,000 page views/mon; 90,000 new visitors/mon- InBusiness Magazine –editorial opportunities on HR Best Practice topics and women's event

Website

Social Media

Talent Sourcing

PR & Media

Support

Benefits of Partnership with BestCompaniesAZ

We offer exclusivity among an elite group of companiesWe ONLY promote national and state award winning and veteran/diversity committed companies

We provide 3rd party endorsementWe do the “bragging” for you by elevating and promoting your regional brand

We bring your culture to life through storytellingWe help create stories to attract culture fit talent

We provide specialized, targeted regional PR support We are sought after by local media to share best practices

We have a powerful network of community partnersWe utilize our regional partners to extend our reach in promoting your employer brand

We have strong SEO and google rankings We have a regional website that performs alongside national platforms (e.g., Glassdoor, Indeed, bizjournals)

We save you time and moneyWe operate as an extension of your PR, marketing and HR teams consolidating your employer & corporate branding strategies

BestCompaniesUSA, 2018 | 480-545-5151

“I did not expect a niche regional company like

BestCompaniesAZ to rank in the top 10

resources responsible for driving traffic to our website —

that is truly amazing!”

VP, MARKETING

A Content Marketing Firm

“BestCompaniesAZ has been able to generate more

PR and Media focused on our growth and hiring than

our own internal staff and PR agency.”

HEAD OF HR

A Healthcare Company

EXAMPLESLIDES

REGIONAL COMPANY PROFILE

REGIONAL COMPANY PROFILE

UP TO 6 PAGE COMPANY PROFILE

REGIONAL SOCIAL MEDIA PROMOTION

REGIONAL STORYTELLING - BLOGGING

CHALLENGEClient did not have a strong AZ employer brand buthad strong national corporate brand.

ACTIONBCAZ leveraged national awards (Fortune MostAdmired and BPTW for LGBT) while helping theregional office start winning local awards.

RESULTSPositioned the client as a sponsor for many AZaward programs. Client achieved Top Companiesand Most Admired awards (6 years in a row). Today,client leaders are visible in the community andparticipating in best practice panels as thoughtleaders, gaining editorial coverage and winningleadership awards.

- National Company with Strong AZ Presence

SUCCESS STORY

REGIONAL AWARD PROMOTION

• PR Toolkits - awards won• Press Release Distribution• Editorial Opportunities• Speaking Opportunities• Social Media strategy to announce award

SPONSORSHIPS & SPEAKING ENGAGEMENTS

ANNUAL EVENTS

• IT Networking Event

• Call Center Panel Career Event

• Diversity Networking Event

• Veteran Events

• University Events

SPONSORSHIP OPPORTUNITIES

• Audience of 450+

• Full Page Ad in AZ Business or Ranking AZ

• Table of 10

REGIONALIZED PR AND MEDIA SOLUTIONS

AWARD CONSULTATION & SUBMISSION

SAMPLE - ROI REPORTS

TOP PAGES VISITED OVER THE LAST 7 DAYS

SAMPLE - ROI FOR EVENTS (JAN-MAY)

ASU - Ira A. Fulton Schools of EngineeringTechnological Entrepreneurship & ManagementBuild a Technology Career with Arizona’s Best CompaniesMarch 26, 2018 3:00 – 4:40 pm5 BCAZ PanelistsOver 150 students in attendance

Technology Panel - BCAZ & Career ConnectorsMay 4, 2018Over 150 attendees

Veteran Career ConferenceMay 16, 2018, Hosted by the Rattlers and Rayhon, East Valley, Gilbert Mayor and Governor’s office

Alliance of Technology and WomenMay 16, 2018Full Day Conference with Governor and panelOver 80 attendees

IT’S TIMETO ELEVATE YOUR BRAND TODAY!