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FRAMEWORK DIGITAL

TOMAS PUKALSKIAYLESBURY 01/10/2018

FRAMEWORK DIGITAL IS A SMALL TEAM BASED IN AYLESBURY

Our mission is to de-mystify digital marketing

and make it easily accessible for SME’s and

nonprofit organisations.

HOW TO CREATE A SUCCESSFUL CHARITY WEBSITE?

But there is still a long way to go if charities are to truly embrace the opportunities digital offers to change lives,

fundraise, and reach more supporters.

Less than one in three charities have a clear digital strategy.

The Charity Digital Skills Report 2018

1. THE STRATEGY

What do you need the website for?

STRATEGY 1

What actions do you want your audience to take?

STRATEGY 2

Set the budget.

STRATEGY 3

How to create a successful charity website?

STRATEGY

What else? Who should be involved?

Donations to be processed online

The set up a regular direct debit donation

Event promotion and booking

Newsletter signup

Tickets sales and auctions

Secure sharing of documents, reports and forms

Charity website design can include functionality that enables:

2. THE CHECKLIST

Think about visitors and their experience.

CHECKLIST 1

Is your website consistent with your branding?

CHECKLIST 2

Is your website easy to access for visitors?

CHECKLIST 3

Is your website easy to access for you as the administrator, can you edit pages and settings?

CHECKLIST 4

Is your website really yours? Who owns the content?

CHECKLIST 5

Who is responsible for creating the content?

CHECKLIST 6

How are you planning to promote your website?

CHECKLIST 7

Hosting, backup, monitoring, security, SSL.

CHECKLIST 8

Do you know the ongoing costs?

CHECKLIST 9

Do you have web analytics?

CHECKLIST 10

Which content management system (CMS)?

Wordpress?

CHECKLIST 11

Legal requirements

(T&C, Cookies and Privacy Policy, GDPR)

CHECKLIST 12

Search Engine Optimisation (SEO)

CHECKLIST 13

Integrations with other services

and social media platforms

CHECKLIST 14

Timeline, revisions, testing.

CHECKLIST 15

FRAMEWORK DIGITALhttps://frameworkdigital.co.uk/charity-website-design

01296 320820