top membership tips

TOP TIPS FOR MEMBERSHIP RECRUITMENT, ENGAGEMENT AND RETENTION

Agenda:•General Tips•Membership Prospecting•Membership Engagement•Membership Retention

GENERAL TIPS

GENERAL TIPS

Mix it up—use multi-media.

GENERAL TIPS

Target and segment.

GENERAL TIPS

Increase/create urgency.

GENERAL TIPS

Frequency counts.

GENERAL TIPS

Present the right offer.

GENERAL TIPS

Learn from past efforts.

GENERAL TIPS

GENERAL TIPS

Don’t give it away for free.

Find the right voice(s) and speak their language.

GENERAL TIPS

Personalize the message.

GENERAL TIPS

MEMBERSHIP PROSPECTING

MEMBERSHIP PROSPECTING

Prospect within your own backyard.

MEMBERSHIP PROSPECTING

Remember A/B testing and segmenting and track, track, track.

MEMBERSHIP PROSPECTING

Create membership ambassadors.

MEMBERSHIP PROSPECTING

Create a preview page—show them what you got.

MEMBERSHIP PROSPECTING

They want to know, “why join now?”…. Answer them.

MEMBERSHIP PROSPECTING

Develop a strong Unique Selling Proposition (USP).

MEMBERSHIP ENGAGEMENT

MEMBERSHIP ENGAGEMENT

Set clear goals.

MEMBERSHIP ENGAGEMENT

Determine delivery method.

MEMBERSHIP ENGAGEMENT

Be consistent with your activities.

MEMBERSHIP ENGAGEMENT

Determine resources needed(staffing, financial, technical)

MEMBERSHIP ENGAGEMENT

Use what you already do.

MEMBERSHIP ENGAGEMENT

Remember to “pay” members for their time through recognition.

MEMBERSHIP ENGAGEMENT

Create volunteer opportunities for members at all stages.

MEMBERSHIP ENGAGEMENT

Start a conversation.

MEMBERSHIP RETENTION

MEMBERSHIP RETENTION

Spend time promoting your long term members.

MEMBERSHIP RETENTION

Use your data to your advantage.

MEMBERSHIP RETENTION

Understand why members join and welcome them properly.

MEMBERSHIP RETENTION

Almost always, first year members are least likely to renew.

Never forget your past—reach out to lapsed members.

MEMBERSHIP RETENTION

It’s never too early to start.

MEMBERSHIP RETENTION

What did I miss?What would you add?

Questions?

Contact information:Scott OserScott Oser Associates(301)279-0468scott@scottoserassociates.comwww.scottoserassociates.com@scottoser