totally turning recruitment on its head at zappos and eventbrite
Post on 14-Feb-2017
119 Views
Preview:
TRANSCRIPT
Turning Recruitment on its Head at Zappos and EventbriteMike Bailen, Director of Recruiting @ Eventbrite @BailenOut
Circa 2007
Our Opportunity
Number of applicants
Number of hires (the 1%)
Number of rejection letters
12 # of positive experiences it takes to make up for one unresolved negative experience
Source: “Understanding Customers” by Ruby Newell-Legner
Number of rejection lettersReject 1%. Hire 99%
The Dream
Number of rejection letters
The Dream Efficiency Better candidate XP Better brand Faster time to fill More meaningful work
Applicants
Interviews
Hire
Applicants
Interviews
Hire
Being reactive
Applicants
Interviews
Hire
Being proactive
Applicants
Interviews
Hire
Being proactive
Business needs Talent landscape
Applicants
Interviews
Hire
Being proactive
Business needs Talent landscape
Relationships
Relationships
Relationships
Volume Down, Quality Submittals Constant
Before After
5,004
16,009
10201009
Total Applicants (-69%)
Quality Applicants
Bringing the world together through live experiences
San Francisco Nashville
Melbourne
3731 KM
The Challenge
The Team
Number of rejection lettersReject 1%. Hire 99%
The Dream
Nurture leads
Engaged
Build Awareness
Opportunity
Applicants
Interviews
Hire
Build Awareness
Applicants
Interviews
Hire
LeadsMarketing Automation / CRMScoringTargeting
Passive Pipeline
Engaged
Opportunity
RecruitingATSSourcing ToolsAssessment Tools
Active Pipeline
Recruiting Marketing
Build Awareness
Applicants
Interviews
Hire
Briteling Blog
Social Media
LinkedIn/Glassdoor
Company Content
Tactics MetricsBlog Views
Retweets/Shares
Followers
Page Views
CTR
Build Awareness
Applicants
Interviews
Hire
Tactics MetricsEngaged
Events
Subscription
Careers Site
Referrals
Opt Out Rates
Career Site Visits
Bounce Rate
# of Referrals
Dept. Specific Content
Attendees/Opt In Rates
Build Awareness
Applicants
Interviews
Hire
Tactics Metrics
Engaged
OpportunityReq Specific Content
Coffee Chat
Phone Call
Office Tour
Quality
Conversion to Candidate
Applicants
Interviews
Hire
Engaged
Opportunity
Quality of Hire
Time to Fill
Funnel Efficiency - Less Applicants, Less Interviews, Stronger Hires
Recruiting Metrics
Reqs Filled/Recruiter/Quarter
Close Rate
Better Candidate Experience
Number of rejection letters
The Dream Efficiency Better candidate XP Better brand Faster time to fill More meaningful work
Turning Recruitment on its Head at Zappos and EventbriteMike Bailen, Director of Recruiting @ Eventbrite @BailenOut
top related