tourism, social media and church tourism
Post on 22-Apr-2015
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Social media in tourism
A presentation
by
Andrew Lloyd Hughes
TruTourism
TruTourism.com
Hands up who ...
Knows what social media is?
Has a Facebook account?
Has a Twitter account?
Has a blog?
So what is social media?
So what is social media?
A category of websites
Based on user participation
Which people use to share.....
Opinions, insights, experiences and perspectives with each other
Some examples...
Why should we get involved?
There’s been a fundamental shift
Our customers are playing elsewhere
We need to play there too
We need to be where they want us to be
Why should we get involved?
85% consumers trust recos from other consumers
It’s BIG! ....and getting bigger!
Search engine benefits
Why should we get involved?
85% consumers trust recos from other consumers
It’s BIG! ....and getting bigger!
Search engine benefits
It will take 550 years to watch all the videos on YouTube
750m people viewed Wikipedia last year
77% of all active internet users read blogs
Twitter has generated over 6 trillion tweets to date
By the time I finish, over 1000 more hours of video added to You Tube
190 million people planned holidays on TripAdvisor this week!
Why should we get involved?
Why should we get involved...
“When I travelled to Hawaii recently, I researched the “Fairmont Orchid” hotel on flickr, YouTube and Tripadvisor…before ever going to the Fairmont corporate site. The authentic comments found on these social media sites are much more compelling to me than hotel website pictures and text.”
“I was just booking a business trip to Stockholm and made a hotel choice I never would have considered, all based on Flickr pics and Trip advisor comments.”
Chamonix 2009
Why should I get involved...
I think...
...can change how people see you
...meets the demands of the market
...can give you a greatly enhanced presence online
...is free and effective!
“a traditional website is no longer enough”
Social media....
A traditional website is no longer enough
Some quick wins...
1. Show you’re connected!
2. Join Linked-In
3. Join or set up a group on Linked-In
4. Set up a Wordpress blog
....and research other blogs via Google
5. Upload some images to Flickr
6. Use flickr to find other images
7. Use someone’s images on Flickr
8. Learn how to search flickr effectively
9. Understand how to select images
10. Learn how to blog images on flickr
11. Learn how to tweet your flickr post
The results are plain to see....
12. Learn how to ‘favourite’ flickr images
13....and how to use them positively!
14. Show you’re connected by email
15. ‘Listen’ to twitter, then jump in.
16. Buy a Smart Phone
17. Learn how to use FourSquare
18. Add an incentive for FourSquare users
19. Learn how to use Facebook Places...
....regularly!
20. Facebook. Learn how to be broad
21. Understand and experiment with QR codes
....on site......
....or on leaflets.....
...or anywhere else too......
Some NOT so quick wins...
Some NOT so quick wins...
Some NOT so quick wins...
Some NOT so quick wins...
Some NOT so quick wins...
Help!
I don’t do phone numbers!
Find me via social media...
Linked-In is the best.
That’s it, the end.
Time for Discussion?
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