transition to sustainable mobility; theory put into practice teije gorris transumo programme...

Transition to sustainable mobility; theory put into practice

Teije GorrisTransumo

Programme SecretaryZoetermeer, The Netherlands

gorris@transumo.nl

John PommerDHV Environment and

TransportationManager Mobility

Amersfoort, The Netherlandsjohn.pommer@dhv.com

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Outline

UN-sustainable mobility

TransitionTheory

TransitionPractice

Sustainable mobility

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UN-sustainable mobility

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Issues the Netherlands faces

• Growing congestion• Environmental issues• Globalizing economy/

International competition• Knowledge infrastructure

that does not work and lacks the realisation of innovations

LOCK IN!!

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A- structural breakthrough

- different approach

is neededTRANSITION

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Transition theory

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Transitions; examples

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What is a transition?

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What is a transition?

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Transition is

• A framework• A different approach for

innovation• Goal: Sustainable Mobility;

Means: Transition Management• No panacee

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Transition practice

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“A structural change requires

a long term process of

many small steps and changes”

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No miracles, just hard work. By

• Developing knowledge on the Transition to Sustainable Mobility (processes & content)

• Developing Integrated Visions (bottom-& top-down)

• Creating ‘safe’ environment: arena’s & experiments

• Learning by doing; doing by learning• Developing Knowledge Network(s)

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What’s Transumo?

• National R&D Program on “TRANsition toward SUstainable MObility”

• Projects: 25• Partners: > 150• Period: 2004-2009• Turnover: € 60 million (50% national

government, 50% partners)

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Transumo Mission

“Speeding up the transition process towards sustainable mobility”

• transition: paradigm shift• sustainable: people, profit, planet• mobility: people, cargo, information

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Unique Triple Helix3 Approach

• Sustainability: 3 P• Multi party• Inter & intra

disciplinaryTransumo

peopleplanet

govern-ments

industry/market beta

alpha

gamma

prosperity/profit

univer-sities

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‘Rush Hour Avoidance’ (Spitsmijden)

Rush hour avoidance is an experiment.Hypothesis: car drivers can be persuaded to

avoid the rush hour by positive stimuli

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Kilometre Pricing in the NetherlandsObjectives:• Pay for usage / fair charging / shifting

fixed to variable cost• Congestion reduction

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Spreiding ritten over de spits

0%

5%

10%

15%

20%

25%

06:00 07:00 08:00 09:00 10:00 11:00

tijdstip

aan

dee

l

Met beloning

Zonder beloning

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Success of RHA Experiment

• Hypothesis = true: rewarding principle works!

• The technical system works!• Congestion reduction potential

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Impact?

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Take off

• Implementation RHA in various regions• MoT stimulates more experiments

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Dilemmas

• Further research vs. market implementation

• RHA as stand alone measure only temporary, but…

• Ultimately contributes to a pricing system in which charging and rewarding go together?

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Sustainable mobility

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Transumo impact; lessons learned

• Transition management is promising but under development

• Experimenting is crucial:– Knowledge development

– Application of knowledge

• Triple Helix3 Approach is essential

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“As the process of managing a transition towards

sustainable mobility is about experimenting and learning,

so is translating reflective theory into active and practice.”

www.transumo.nl