transmedia storytelling
Post on 21-Apr-2017
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TransmediaStorytelling
SpreadabilityCharacteristics
DrillabilityCharacteristics
ContinuityCharacteristics
MultiplicityCharacteristics
ImmersionCharacteristics
ExtractabilityCharacteristics
World BuildingCharacteristics
SerialityCharacteristics
SubjectivityCharacteristics
CharacteristicsPerformance
The Two Sides of the Transmedia CoinCANON
TRANSMEDIA
STORYTELLING
FANDOM
OFFICIAL CONTENT UGC
CULTURAL INDUSTRY INDIE CHANNELS
MARKETING STRATEGY CROWDSOURCING
PRODUCERS CONSUMERS/PROSUMERS
OBJECTIVE = PROFIT OBJECTIVE = PLEASURE
Transmedia Storytelling Production
The Prometheus Transmedia campaign started with a false TED Talk set in 2023
Transmedia Storytelling Production
Once it was
Multimedia
Transmedia Storytelling Production
Now is Convergenc
e
Ugc is a multiplier
Areas of Transmedia ProductionNarrativ
eExperienc
e
Audiences
Media/Platforms
Execution
Business
Models
Narrative
A Transmedia version of Cinderella could now be
developed on TV, Online Video, Music, Blogs, Social Media…
Narrative - QuestionsWhat do we want to narrate?
How are we going to narrate it?What is its genre?
Who are the main characters? What do they want? What
relations?Where and When the Story Happen?Fictional World, not, mixed?
What structure?
Experience
Experience - QuestionsWhat kind of Transmedia
experience?What kind of engagement? How will it influence the storytelling?
How to manage the engagement?What control have the users over
the story?Will be the experience limited to media On-Off, or in real life too?
Audiences
Audiences
Media Platforms
Media Platforms - QuestionsWhat does offer every Media
Platform?What Media is adapting better to
the experience?Does it add value or is it just
fashion?Will we start from a Mass Media or Niche, or vice versa?
Will we start with free viral content and go premium after, or vice
versa?
Business Models
Simulation (1)
Simulation (2)
Simulation (3)
The Transmedia BibleA 3 folders
document is well saved in the
Microsoft’s most secure strongbox
and it’s not the code of Windows
8 but The Halo Story Bible
The Transmedia Bible
The Transmedia Bible
Expansion / Compression Strategies
UGC and Transmedia
Synchronization
UGC and Transmedia
Memes
UGC and Transmedia
Alternative Endings
UGC and Transmedia
Mashups
Lost + Inception = Lostception
TransmediaStorytelling
This deck has been created by Gianluca Fiorelli for
SEOmoz
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