transperfect - seo audit competitor analysis

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An SEO Audit Competitor Analysis

On-Site AnalysisHealth Check - SERPs Appearance

ACG

1. Perform Site search:Search “www.(brand name).com in Google

About 497.000 results (0.32seconds)

About 9 results (0.69 seconds)

About 322.000 results (0.50seconds)

2. Perform Brand searchSearch “Transperfect”in Google

input: lionbridgeresult: 1st result, no ad search result display

“lionbridge translation services”-> no paid search results

input: hp acgresult: 1st result, no ad search result display

“hp acg translation services” -> google ad bought by “www.onehourtranslation.com”

input: Transperfectresult:--on 2nd number in adworld

“transperfect translation services” -> google ad bought by “www.onehourtranslation.com”

3.Duplicate content review/total number of pages indexed

input:--site:www.lionbridge.comresult:--About 201resultsinput:--site: lionbridge.comresult:--About 8840 results

input:site:www.transperfect.comresult:--About 1590 results

input:--site:transperfect.comresult:--About 42,600 results

On-Site AnalysisUsability Review

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Optimize images Properly formatting and compressing images can save many bytes of data.

Leverage browser cachingSetting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Consider Fixing:

On-Site AnalysisServer Redirect / Response Codes

On-Site AnalysisServer Redirect / Response Codes

Competitive AnalysisCompetitive Site List

Competitive AnalysisTraffic

Competitive AnalysisTraffic (Competitors Comparison)

Competitive AnalysisAuthority

Competitive AnalysisAuthority

Competitive AnalysisAuthority

Key Recommendations

• Use Paid Search Advertising to regain traffic from competitors• Generate more backlinks from pages with high authority

like .org and .gov• Stay up with the trends of keywords in order to boost traffic,

content marketing is crucial nowadays• Enter transperfect.com to major directories like dmoz.com

and yahoo directories, yandex, gimpsy and others• Sort out technical improvements off page• Improvements in the sense of online customer journey

engagement could take place in order to increase the time spend on page, thus boosting SEO

Bibliography Resources• http://tools.pingdom.com/• https://developers.google.com/speed/pagesp

eed/insights• http://www.similarweb.com/• majestic.com• http://searchengineland.com/

Thank you