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Post on 11-Aug-2020
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Travel Agent Perspective
What makes a consumer buy a cruise?
73%27%
Embarkation/Disembarkation Ports
Close Proximity to Home/
Drive Market
Reputation of Embarkation Port
Deciding Factors?
Ports of Call & Itinerary
What can ports do to improve the cruiser’s overall experience?
• Focus on customer service, ease of movement through a port, and facilities appearance
• Cleanliness and safety• Enhance the local flavor and charm• Offer reasonable and abundant transportation options and
local maps• Feature new and unique experiences that are budget-
friendly• Limit the number of cruise ships in port on a given day• Readily provide more international communication options
(WiFi access, telephones, etc.)• Educate travel agents
93%
98%
80%
Cathy Kusuma, Senior Director of Training &
Strategic Partnerships
cathy@cruiseplanners.com
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