trend one (keynote outernet) grape digital conference 2009 by nick sohnemann

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Nick Sohnemann's presentation for Digital Marketing Conference 2009 www.digitalconference.ru

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AUGMENTED REALITYHYPERLOCALITY GEOSPATIAL WEB WEB OF THINGS WEB 3.0 PERVASIVE COMPUTING ARTIFICAL INTELLIGENCEWELCOME TO THE OUTERNET

THE OUTERNET WELCOME TO WEB 3.0 - THE UBIQUITOUS DIGITAL MEDIA UNIVERSE

NICK SOHNEMANN, MBA TRENDONE

The World in 2021

please close your eyes. now.

7:10 am We have access to everything anyone in the world sees, hears, feels, smells, and tastes at any give time. (max celko)

IMAGINE .... YOU HAVE ALL SOCIAL NETWORK INFORMATION ACCESSIBLE ON THE GO

8:15 The moment we share all our perception with the meta-brain, privacy fades away (max celko)

SWEDEN TAT.SE AUGMENTED ID

IMAGINE ..... THIS WORLD BECOMES YOUR PLAYGROUND AND YOU CAN AUGMENT THE REALITY IN REALTIME

8:44 Anyone has the possibility to turn reality into a fantasy world

USA HP MSCAPERS.COM ROKU‘S REWARD (PILOT-STUDY)

YOU CAN CLICK ON THE AUGMENTED REAL WORLD

LOCATION BASED INTELLIGENCE

WIKITUDE.ORG ÖSTERREICH LAYAR.COM NIEDERLANDE BRIGHTKITE.COM USA

YOU CAN CLICK ON THE REAL WORLD

INTELLIGENT DRIVE

AUSTRIA WIKITUDE.ORG SMART DRIVE .

ALL CARS ARE INTERCONNECTED

WEB OF CARS

USA TESLA

EVERYTHING WILL TURN INTO A HYPERLINK

HYPERLOCALITY

JAPAN TONCHIDOT .

YOU CAN CLICK ON THE REAL WORLD

LOCATION BASED INTELLIGENCE

GERMANY METAIO .

GERMANY MULTIMEDIAL READING DFKI.DE

IN THE OUTERNET CONTENT WILL BE INTELLIGENT

TEXT 2.0

JAPAN MOBILE ART LAB MOBILE IPHONEBOOK

CONTENT WILL BE MULTIMEDIA IN EVERY MEDIA

PRINT PLUS

STATIC MEDIA COMES ALIVE AND INTERACTIVE

VIDEO IN PRINT

USA CBS PEPSI VIDEO IN PRINT

USA GESTURE RECOGNITION WITH PROJECT NATAL MICROSOFT

YOU WILL BE THE CONTROLLER

GESTURE RECOGNITION

FINLAND PLAY THE VIRTUAL AIR GUITAR VIRTUAL AIR GUITAR

YOU WILL BE THE CONTROLLER

GESTURE RECOGNITION

USA INCTERACTIVE GAMING MICROSOFT XBOX

MULTIUSER ONLINE TV GAMING

INTERACTIVE GAMING

OUTERNET ENABLES VIRTUAL GAMING

AUGMENTED GAMING

USA TOPPS AUGMENTED BASEBALL CARDS

OUTERNET EXTENDS REALITY

AUGMENTED SHOPPING

USA ZUGARA AUGMENTED FASHION SHOPPING

GERMANY STYLIGHT IPHONE DISCOVERS YOUR FAVORITE CLOTHES

THE OUTERNET ENABLES MOBILE TRANSACTION

INTELLIGENT SHOPPING

FRANCE RAY-BAN & FITTINGBOX VIRTUAL MIRROR

#THE INTERNET WILL EXPLODE INTO THE REAL WORLD

AUGMENTED REALITY

HAMBURG WWW.IMPOSSIBLE-SOFTWARE.DE IN VIDEO CONFIGURATOR

MEDIA 2.0 = INVOLVEMENT

ALL OBJECTS ARE INTERCONNECTED

WEB OF THINGS

USA MASSACHUSETTS INSTITUTE OF TECHNOLOGY NEXT GENERATION GAMING DEVICES

DEUTSCHLAND EYE-CHIP.COM RETINA IMPLANT

MULTIMEDIA OUTERNET

5TH SCREEN

USA UWNEWS.WASHINGTON.EDU ACTIVE CONTACT LENS

MULTIMEDIA OUTERNET

5TH SCREEN

USA THE AUDEO VOICELESS COMMUNCATION

INTELLIGENT I/O DEVICES

5TH SCREEN

Using signal processing, unpronounced speech representing the thought of the mind can be

translated from intercepted neurological signals.

USA MIT MEDIA LAB THE EVERYWHERE PROJECTOR

COMPUTERS WILL BE SO SMALL – THE WILL BE INVISIBLE

PERVASIVE COMPUTING

PRESENTED BY

NICK SOHNEMANN, MBA

INNOVATION ADVISOR TRENDONE

SOHNEMANN@TRENDONE.DE

ALL TRENDS TAKEN FROM

WWW.TRENDEXPLORER.DE

DRAMATIC COMPOSITION

GABI VAN STERKENBURG

SMART & SEMANTIC WEB

D. BISCHOFF, BERLIN

4TH GENERATION MOBILE

S. TOLLMIEN & CHANG KIM KOREA

THANK YOU TO

YOU !

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