trew talk: how to build a seo keyword strategy

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TREW TalkSearch Engine Optimization (SEO)

Unlocking the Secret to Keyword Success

TREW Talk | @trewmarketing | info@trewmarketing.com

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Hollie NishikawaMarketing Specialist

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Millions of new website pages are being added every week

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92%Of online users first use search engines to look for services and products. HubSpot’s State of Inbound Marketing, 2012

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ELEMENTS OF SEO

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Elements Affecting Search Results

• Blogs, new webpages, white papers, case studies, video, etc.

Fresh Content

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Elements Affecting Search Results

• In content, URL, and tagsKeywords

http://www.trewmarketing.com/spotlight/best-practices/practical-steps-for-creating-a-product-positioning-statement/

Title

Text

Images

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Elements Affecting Search Results

• In content, URL, and tagsKeywords

#6!

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Elements Affecting Search Results

• Keywords used throughout the site hierarchy

Site Architecture

Homepage

Products

Product 1

Product2

Services

Service 1

Service 2

Industries

Industry 1

Industry 2

About Us Contact Us

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Elements Affecting Search Results

• Both external and internal linking to your siteLinks

Your Site

Industry Sites

Client Sites

Blog Sites

News Sites

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Elements Affecting Search Results

Keywords on Page(in content & tags)

Links to Page(external & internal

linking)

Fresh Content(and history of

domain)

Site Architecture (terms through site)

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How people search for

your products/ser

vices

What it Is - 6 Core Desktop

- 12 Core Computer

What it Does - Animation Desktop

- 3D Rendering Computer - Video Editing PC

What it’s For - AutoCAD Computer

- Autodesk PCWHO it’s For

- Computer for Architecture

Specific Features - Liquid Cooled PC

Buying Intent - Render Farm Services

- Render Farm Price

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Aim for the Chunky Middle

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Next Steps

Include the keywords on the website pages

Blog about the keywords

Include strategic keywords in press releases

Prioritize keywords based on performance

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