tripti lochan - spark the rise, cswglobal14

Inspiring India:

The story ofSpark

the Rise

Tripti Lochan April 8th 2014

“It’s not just how big we become, but also how we become big.”

Anand Mahindra

Background

In 1945, Mahindra was founded to bring the iconic Jeep onto Indian roads around the core

idea that

people will succeed if they are just given the opportunity.

Nearly 70 years later, Mahindra became a USD$16.7 billion

multinational group with more than 180,000 employees

in over 100 countries across the globe.

This is when in 2011 that Mahindra went into a branding exercise to bring to life its

‘core purpose’

Accepting no limits.

Alternative Thinking.

Driving Positive Change.

Creating a movement.To let people experience the power of the idea of Rise, we aimed at building a movement from the ground up.

Our Big Ideawas to create an online platform that would allow people in India to submit projects that will drive positive change by finding supporters, volunteers, equipment, funding and winning grants from Mahindra.

Inspiration

Thomas Edison

Henry Ford

TechnicalImplementation

Think big, start small

The program strategy defines the Technical Approach

Workflows

Building a custom CMS

Segmenting users

Building an exchange platform

Building a voting platform

Real Time Dashboards

Automation

Challenges

How to deal with a lot of traffic and a lot of submissions?

What defines a great idea?

How to enable rural areas to participate in this movement?

How do you help users to connect in a meaningful way?

How to deal with the $500,000 grants given by Mahindra?

How to deal with voting mechanics, fraud and attacks?

Approach To Solutions

Documentation

Reactivity

Reactivity

Transparency

Fairness to everyone

Firmness

Go old-school

Leverage your community

Thank You!Tripti LochanCEO, VML Qaistripti.lochan@vmlqais.com