true stories of marketing in microsoft dynamics crm | clickdimensions

True Stories of Marketing with Microsoft CRM

John Gravely, ClickDimensions

3 true stories of marketing with Microsoft CRM

Contest – name that Netherlands landmark

1 - Newsletter list building, growth and execution

2 – Online Webinars

3 - Marketing Idea eBook campaign

Marketing Automation

Web Tracking

Campaign Tracking

Landing Pages

Email Marketing

Social Discovery

Nurture Marketing

Lead Scoring

Form Capture

Search/Advertising

API (with Event and eCommerce Tracking)

Surveys

Subscription Management

Traditional Marketer’s Tools

Email Marketing

List ≠ List Campaign ≠ Campaign

Lead (Prospect) ≠ Lead

Basic lead/contact integration; constantly synching, exporting, importing

Surveys

Web Site Analytics

Social Discovery

and/or Monitoring

?

CRM + Email + Analytics + Surveys + Social

Customer Web Site(s)

ClickDimensions on Windows Azure - ClickDimensions API All Data in One Place

- Dynamics CRM data - Email Marketing Data - Web Analytics Data - Surveys, Social

Recipient Inboxes

Marketing Story 1: Newsletter List Building, Growth

and Execution

Use any contact to build your list

Auto-signature

Web forms

Webinar

Trade show

Now!

Always be list building

Asking for permission

Block Editor

Newsletter List Growth

-

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

Messages

1st day visits

3 Day Visit Total

Unique Opens

Marketing Story 2: CRM MVP Webinar and Survey

True Stories Webinars

Landing Page

Targeted content

Singular call to action

No extra navigation

Metric

Landing page click through rate 10.7%

Sign-up rate (% of campaign targets) 5%

Landing page conversion rate 46%

Campaign Metrics

Direct Traffic

Email

Search Engine

Social Blogs

Visits

Marketing Story 3: Microsoft CRM Marketing Idea

eBook Campaign

Trackable, automated email to prospect

Internal notification email to sales team

For Microsoft Dynamics CRM Partners and Customers