true stories of marketing with microsoft crm - clickdimensions

True Stories of Marketing with Microsoft CRM

John Gravely, ClickDimensions

3 true stories of marketing with Microsoft CRM

1 - Newsletter list building, growth and execution

2 - CRM MVP and ‘True Stories’ Webinars 3 - Marketing Idea eBook campaign

Marketing Automation

Web Tracking

Campaign Tracking

Landing Pages

Email Marketing

Social Discovery

Nurture Marketing

Lead Scoring

Form Capture

Search/Advertising

API (with Event and eCommerce Tracking)

Surveys

Subscription Management

Traditional Marketer’s Tools

EmailMarketing

List ≠ ListCampaign ≠ Campaign Lead (Prospect) ≠ Lead

Basic lead/contact integration; constantly synching, exporting, importing

SurveysWeb Site Analytics

SocialDiscovery and/or Monitori

ng

?

CRM + Email + Analytics + Surveys + Social

Customer Web Site(s)

ClickDimensions on Windows Azure- ClickDimensions API

All Data in One Place- Dynamics CRM data- Email Marketing Data- Web Analytics Data- Surveys, Social

Recipient Inboxes

Marketing Story 1:Newsletter List Building, Growth and Execution

Use any contact to build your list Auto-signature Web forms Webinar Trade show Now!

Always be list building

Easily send marketing emails using Microsoft Outlook

OutlookCast – Emails from Sales

Asking for permission

Block Editor

Inbox Preview

Google Analytics Integration

Marketing Story 2:CRM MVP Webinar and Survey

True Stories Webinars

Landing Page

Targeted content

Singular call to action

No extra navigation

Metric

Landing page click through rate 10.7%

Sign-up rate (% of campaign targets) 5%

Landing page conversion rate 46%

Campaign Metrics

Direct Traf-fic

Email

Search Engine

SocialBlogs

Visits

Marketing Story 3:Microsoft CRM Marketing Idea eBook Campaign

Trackable, automated email to prospect

Internal notification email to sales team

Social Discovery on CRM Lead and Contact records

For Microsoft Dynamics CRM Partners and Customers