trust agents: chris brogan and julien smith

attention wars and therise of the TRUST AGENT

chris brogan :: @chrisbrogan / chris@chrisbrogan.comjulien smith :: @julien / juliensmith@gmail.com

+ shhhhhh

please don’ttweet this(yet)

now, should you happen to blog about trust agents, youʼll sound really damned cool because youʼll have the frame behind our ideas. cool?

+ trust agents

make your own game - standing outone of us - belongingarchimedes effect - leverageagent zero - developing accesshuman artist - developing understandingbuild an army - developing mass

+ the attention wars

+ the attention wars

+ the attention wars

+ three levels of attention

awarenessreputationtrust

+ the attention wars

+ a trust equation

trust = social capitalsocial capital + web = linkssocial capital + web = trafficsocial capital + web = social proofsocial capital + web = a big f ’n network

+ trust agents

make your own game one of usarchimedes effectagent zerohuman artistbuild an army

+ make your own game

tim ferrissmalcolm gladwellchris anderson

+ make your own game

find your value differentiation

create a new word for yourself

learn the systems - attuned / distorted

+ one of us

find the agent zero

seek frictionless distribution

be everywhere and create/maintain bonds

all knowledge is vocabulary

insider language is huge

+ one of us

+ archimedes effect

build off your previous success

never start from nothing

its all chips : winning the game is table stakes for the NEXT game

+ archimedes effect

+ agent zero

+ agent zero

be the priest ; build the church

be the relationship before the sale

your live or die by your database

be part of everyone’s 150

+ human artist

+ human artist

connect people constantly

share instead of horde

practice simple touchpoints of loyalty

self aware vs. self involved

+ build armies

+ build armies

give your ideas handles

teach them to fish

bring your own dialtone

? questions

@chrisbrogan :: chris@chrisbrogan.com@julien :: juliensmith@gmail.com

+ photo creditshttp://www.flickr.com/photos/oddsock/3623474374/ - ravenhttp://www.flickr.com/photos/srboisvert/300955591/ - for dummieshttp://www.flickr.com/photos/jakesdad/2838195408/ - monitorshttp://www.flickr.com/photos/dno1967/3256131012/ - cassettehttp://www.flickr.com/photos/so-cute/2801751071/ - pacmanhttp://www.flickr.com/photos/stuseeger/230625347/ - cirquehttp://www.flickr.com/photos/cavalierhorn/3035223894/ - women basketballhttp://www.flickr.com/photos/nahuel31/27042761/ - marioshttp://www.flickr.com/photos/affiliate/3192683174/ - gary vaynerchukhttp://www.flickr.com/photos/66176388@N00/3654218547/ - dog in washerhttp://www.flickr.com/photos/lenore-m/2629968724/ - d12 girlhttp://www.flickr.com/photos/andrewbaron/152682091/ - george soroshttp://www.flickr.com/photos/loritingey/350043329/ - bill gateshttp://www.flickr.com/photos/tedmurphy/3090729843/ - shoemoneyhttp://www.flickr.com/photos/andrewfeinberg/2622249265/ - gary vaynerchuk 2http://www.flickr.com/photos/27380453@N08/3806536546/ - chris & julienhttp://www.flickr.com/photos/didbygraham/1043618304/ - cookie nazihttp://www.flickr.com/photos/malias/1551870489/ - girl at the barhttp://www.flickr.com/photos/scfiasco/216348017/ - mailboxeshttp://www.flickr.com/photos/jurvetson/2548361367/ - obamahttp://www.flickr.com/photos/dust/3414751745/ - cellogirlhttp://www.flickr.com/photos/thenationalguard/3274417742/ - coachhttp://www.flickr.com/photos/spiritual_marketplace/3570676601 - texture