tv viewing trends
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1
TV Viewing TrendsTrois-Rivieres EM - Diary
Updated Spring 2014
2
Maps & Demographics
Market Info
3
Trois-Rivieres EMWhere is it?
BC
ABSK MB
ONQC
NL
NBNS
PE
NL
YT
NTNU
4
EM Map
5
Trois-Rivieres EM Demographics
P2+P2-11
P12-17P18+
P18-34P18-49P25-54P35-54
P55+F18+
F18-34F18-49F25-54F35-54
F55+M18+
M18-34M18-49M25-54M35-54
M55+
0 50 100 150 200 250 300 350
297.926.9
18.4252.7
61.5117.2117.6
82.1109.1
128.029.1
56.357.5
40.558.4
124.632.4
60.860.1
41.550.7
Population Estimates (000)
Source: BBM Canada Geographical Reference Guide 2011-2012
6
Reach, Time Spent, Average Quarter Hour Audience
People Aged 2+
7
People 2+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV
Spring Fall0
102030405060708090
10098.1 97.196.2 97.598.2 97.097.2 97.396.7 96.496.8 96.397.3 97.096.4 96.797.1 2006
20072008200920102011201220132014
8
People 2+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0
5
10
15
20
25
30
35
28.025.8
29.527.127.7 27.727.9 27.526.9 26.7
28.4 27.528.0
22.924.6
22.424
200620072008200920102011201220132014
9
People 2+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
10
20
30
40
50
60
70
58.9
54.3
61.957.558.7 57.457.8
59.658.3 57.661.2
58.459.6
50.253.9
49.453.0
200620072008200920102011201220132014
10
People 2+ - Weekly Reach %
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV
Spring Fall0
102030405060708090
10093.2 91.993.8 93.893.5 93.393.6 94.192.6 92.892.1 93.593.5 92.893.1 92.094.2 2006
20072008200920102011201220132014
11
People 2+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0
2
4
6
8
10
12
14
11.310.5
11.5 11.211.0 11.211.111.7
11.1 11.111.4 11.411.2
9.910.4
9.810.6
200620072008200920102011201220132014
12
People 2+ - AQH Audience (000)
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
20
40
60
80
100
120
140
119.4111.0
121.1 119.1117.0 116.2114.5
126.1120.5 119.9122.5 120.9119.3
108.5113.8
108.1116.6
200620072008200920102011201220132014
13
Reach, Time Spent, Average Quarter Hour Audience
Children Aged 2-11
14
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV
Spring Fall0
102030405060708090
10099.1 98.8
92.195.696.8 97.698.0 97.197.5 94.497.3 95.697.5 98.096.1 98.598.5 2006
20072008200920102011201220132014
People 2-11 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
15
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall02468
1012141618
15.5
12.7
15.314.6
13.3
15.2
17.0
12.4
16.5 16.4
13.714.715.1
10.210.6
9.1
11.0
200620072008200920102011201220132014
People 2-11 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
16
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
0.5
1
1.5
2
2.5
3
3.5
3.0
2.4
2.82.7
2.52.4
2.7
1.9
2.6
3.2
2.72.8
2.9
2.02.01.8
2.3
200620072008200920102011201220132014
People 2-11 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
17
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV
Spring Fall0
102030405060708090
100
77.5 79.182.8 80.6
73.579.4
90.3
75.478.5 81.4
71.5
83.279.7 76.8
72.869.1
79.1
200620072008200920102011201220132014
People 2-11 - Weekly Reach %
Prime: M-Su 7p-11p
18
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0
0.51
1.52
2.53
3.54
4.55
3.6 3.6
4.3 4.2
3.1
3.74.1
3.3
4.44.14.1
3.83.7
2.42.3
1.8
2.4
200620072008200920102011201220132014
People 2-11 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
19
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.00.51.01.52.02.53.03.54.04.5
3.4 3.5
4.0 3.9
2.9 2.9
3.2
2.6
3.4
4.03.9
3.63.6
2.32.3
1.8
2.5
200620072008200920102011201220132014
People 2-11 - AQH Audience (000)
Prime: M-Su 7p-11p
20
Reach, Time Spent, Average Quarter Hour Audience
Teens Aged 12-17
* Due to a small sample size, data cannot be provided for this audience
21
Reach, Time Spent, Average Quarter Hour Audience
Adults 18+
22
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.097.9 97.296.6 98.098.3 97.297.6 97.496.8 96.497.1 96.297.4 97.296.6 96.497.1 2006
20072008200920102011201220132014
Adults 18+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
23
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
30.528.3
32.229.730.5 29.830.0 29.929.0 28.9
31.229.830.5
25.027.2
24.726.3
200620072008200920102011201220132014
Adults 18+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
24
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
10.0
20.0
30.0
40.0
50.0
60.053.8
50.0
56.7
52.854.3 52.953.255.7
54.1 52.6
56.853.855.1
46.850.9
46.449.4
200620072008200920102011201220132014
Adults 18+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
25
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.095.9 94.395.3 95.596.0 94.694.5 95.994.4 94.395.0 94.695.2 95.295.7 94.195.9 2006
20072008200920102011201220132014
Adults 18+ - Weekly Reach %
Prime: M-Su 7p-11p
26
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.012.6
11.812.7 12.412.4 12.212.1
12.812.2 12.312.6 12.512.4
11.011.6
11.011.8
200620072008200920102011201220132014
Adults 18+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
27
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
20.0
40.0
60.0
80.0
100.0
120.0
140.0
111.3103.7
112.2 110.1109.9 108.2107.1
119.0113.6 111.6114.6 113.1111.7
103.1108.9
103.0110.4
200620072008200920102011201220132014
Adults 18+ - AQH Audience (000)
Prime: M-Su 7p-11p
28
Reach, Time Spent, Average Quarter Hour Audience
Adults 18-34
29
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.094.0 91.589.3
96.095.691.191.4 91.390.8 90.2
96.188.7
93.1 92.393.190.0
95.6 200620072008200920102011201220132014
Adults 18-34 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
30
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0
5
10
15
20
25
20.0
16.117.3 16.916.9 16.3
14.116.015.4 14.7
17.3
13.8
17.7
10.5
14.0
11.3
14.2
200620072008200920102011201220132014
Adults 18-34 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
31
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.01.02.03.04.05.06.07.08.09.0
8.0
6.6
7.3 7.47.4
6.6
5.7
6.96.6 6.4
7.5
6.1
7.8
4.8
6.3
5.1
6.3
200620072008200920102011201220132014
Adults 18-34 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
32
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.090.2
85.886.590.991.1
86.884.388.0
84.2 83.790.0
86.187.3 87.792.6
83.891.4 2006
20072008200920102011201220132014
Adults 18-34 - Weekly Reach %
Prime: M-Su 7p-11p
33
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.01.02.03.04.05.06.07.08.09.0
10.09.1
7.97.88.38.1 7.9
6.87.67.8
7.1
7.97.2
8.5
5.9
7.2
5.9
7.3
200620072008200920102011201220132014
Adults 18-34 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
34
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.02.04.06.08.0
10.012.014.016.018.020.0
18.2
16.116.5
18.117.6
16.0
13.9
16.216.615.4
17.2
15.9
18.7
13.4
16.4
13.3
16.3
200620072008200920102011201220132014
Adults 18-34 - AQH Audience (000)
Prime: M-Su 7p-11p
35
Reach, Time Spent, Average Quarter Hour Audience
Adults 18-49
36
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.097.0 95.394.5 97.097.6 95.195.5 94.593.6 93.896.2 93.196.0 95.094.7 93.294.8 2006
20072008200920102011201220132014
Adults 18-49 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
37
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.023.7
19.7
23.5
21.321.320.2
19.320.219.8 19.4
20.518.8
20.7
13.915.9
14.4
16.8
200620072008200920102011201220132014
Adults 18-49 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
38
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
21.3
17.9
21.3
18.818.8
16.415.7
16.916.6 16.517.5
15.717.3
11.813.3
12.013.9
200620072008200920102011201220132014
Adults 18-49 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
39
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.094.7
91.392.9 93.894.4 91.890.8 92.489.4 90.292.6 91.292.5 91.393.489.692.5 2006
20072008200920102011201220132014
Adults 18-49 - Weekly Reach %
Prime: M-Su 7p-11p
40
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.010.8
9.510.2 10.09.9
9.59.0
9.79.6 9.39.79.3
9.7
7.58.4
7.4
8.6
200620072008200920102011201220132014
Adults 18-49 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
41
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
10.0
20.0
30.0
40.0
50.0
60.0
48.4
43.246.4
44.343.9
38.636.6
40.640.0 39.541.1
38.740.7
31.635.2
30.935.4
200620072008200920102011201220132014
Adults 18-49 - AQH Audience (000)
Prime: M-Su 7p-11p
42
Reach, Time Spent, Average Quarter Hour Audience
Adults 25-54
43
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.098.3 97.498.0 98.299.3 98.798.4 97.996.6 96.597.7 94.8
98.8 96.095.5 97.194.9 200620072008200920102011201220132014
Adults 25-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
44
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
26.6
22.7
27.2
24.225.1 24.123.6 24.424.122.9
24.223.1
24.3
17.719.4
17.719.5
200620072008200920102011201220132014
Adults 25-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
45
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
5
10
15
20
25
30
25.1
20.5
25.3
22.322.4
20.320.121.120.8
19.721.1
20.020.9
15.016.3
14.916.6
200620072008200920102011201220132014
Adults 25-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
46
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.096.8 94.996.6 96.597.7 96.796.3 97.094.7 95.496.9
93.696.7 94.994.2 94.894.3 200620072008200920102011201220132014
Adults 25-54 - Weekly Reach %
Prime: M-Su 7p-11p
47
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
11.810.7
11.6 11.211.3 11.010.611.511.5
10.811.1 11.211.3
9.39.8
9.19.7
200620072008200920102011201220132014
Adults 25-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
48
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
10.0
20.0
30.0
40.0
50.0
60.055.7
48.7
53.951.650.4
46.545.2
49.649.846.5
48.3 48.548.4
39.341.038.0
41.0
200620072008200920102011201220132014
Adults 25-54 - AQH Audience (000)
Prime: M-Su 7p-11p
49
Reach, Time Spent, Average Quarter Hour Audience
Adults 35-54
50
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.098.9 98.999.1 98.299.3 99.199.2 98.497.3 97.997.2 98.499.2 98.697 96.995.2 2006
20072008200920102011201220132014
Adults 35-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
51
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
27.8
24.0
29.9
26.226.8 26.026.5 26.025.4 25.325.3 26.325.7
20.52119.8
21.1
200620072008200920102011201220132014
Adults 35-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
52
Adults 35-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
19.3
16.3
19.8
16.817.215.816.1 16.115.8 15.515.6 15.415.1
12.012.311.412.1
200620072008200920102011201220132014
53
Adults 35-54 - Weekly Reach %
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.097.9 96.098.0 96.697.7 96.897.2 97.795.9 97.096.2 97.197.9 97.095.5 95.795.2 2006
20072008200920102011201220132014
54
Adults 35-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
12.311.3
12.511.911.8 11.711.7
12.311.9 11.811.6
12.411.8
10.410.59.9
10.5
200620072008200920102011201220132014
55
Adults 35-54 - AQH Audience (000)
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.05.0
10.015.020.025.030.035.040.045.0
42.5
38.2
41.6
38.238.135.635.4
38.236.8 36.335.6 36.3
34.7
30.230.728.5
30.3
200620072008200920102011201220132014
56
Reach, Time Spent, Average Quarter Hour Audience
Adults 55+
57
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.099.2 99.098.6 99.099.1 99.099.5 99.899.6 98.997.8 99.198.9 98.898.2 99.499.1
200620072008200920102011201220132014
Adults 55+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
58
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.05.0
10.015.020.025.030.035.040.045.050.0
39.6 39.543.2
40.942.540.241.5
39.838.6 39.443.3
41.441.3
36.238.8
35.136.3
200620072008200920102011201220132014
Adults 55+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
59
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.05.0
10.015.020.025.030.035.040.0
26.6 27.129.6 28.6
29.7 30.431.432.731.7 30.7
33.732.332.2
30.132.2
29.930.9
200620072008200920102011201220132014
Adults 55+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
60
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.097.3 97.698.1 97.697.5 97.397.9 98.798.6 97.897.1 97.897.6 98.197.5 98.698.9 2006
20072008200920102011201220132014
Adults 55+ - Weekly Reach %
Prime: M-Su 7p-11p
61
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.02.04.06.08.0
10.012.014.016.018.0
15.114.4
15.8 15.415.5 14.915.2 15.714.6
15.415.9 15.715.0
14.314.9 14.4
15.0
200620072008200920102011201220132014
Adults 55+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
62
Source: BBM Canada ; InfoSys+TV Diary; Trois-Rivieres EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
50.7 49.4
54.1 53.954.356.657.7
64.660.2 59.9
61.7 60.958.4 59.561.8 61.1
63.8 200620072008200920102011201220132014
Adults 55+ - AQH Audience (000)
Prime: M-Su 7p-11p
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