tv viewing trends
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1
TV Viewing TrendsRivière-du-Loup EM - Diary
Updated Spring 2014
2
Maps & Demographics
Market Info
3
Rivière-du-Loup EMWhere is it?
BC
ABSK MB
ONQC
NL
NBNS
PE
NL
YT
NTNU
4
EM Map
5
Rivière-du-Loup EM Demographics
P2+P2-11
P12-17P18+
P18-34P18-49P25-54P35-54
P55+F18+
F18-34F18-49F25-54F35-54
F55+M18+
M18-34M18-49M25-54M35-54
M55+
0 20 40 60 80 100 120 140
130.112.3
7.8110.0
24.848.549.5
35.449.8
55.211.6
23.124.1
17.426.2
54.813.1
25.425.4
18.123.6
Population Estimates (000)
Source: BBM Canada Geographical Reference Guide 2011-2012
6
Reach, Time Spent, Average Quarter Hour Audience
People Aged 2+
7
People 2+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV
Spring Fall0
102030405060708090
10098.6 97.597.2 97.298.4 97.597.2 98.097.2 96.998.3 97.098.3 96.698 97.298.1 2006
20072008200920102011201220132014
8
People 2+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0
5
10
15
20
25
30
35
26.825.3
28.525.8
29.327.8
29.8 28.827.8 28.130.8
28.4
32.0
22.724.2 23.5
24.9
200620072008200920102011201220132014
9
People 2+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
5
10
15
20
25
30
35
25.523.9
26.9
24.4
27.626.5
28.3 27.826.8 26.7
29.2
26.4
29.7
21.723.1 22.3
23.7
200620072008200920102011201220132014
10
People 2+ - Weekly Reach %
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV
Spring Fall0
102030405060708090
10095.5 94.594.1 93.794.2 94.593.3 95.093.2 93.693.9 93.995.6
91.393.9 93.994.9 200620072008200920102011201220132014
11
People 2+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0
2
4
6
8
10
12
14
10.0 10.110.9
10.211.4 11.011.4 11.110.8 11.011.3 11.4
12.4
9.510.1 9.910.3
200620072008200920102011201220132014
12
People 2+ - AQH Audience (000)
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
10
20
30
40
50
60
70
47.7 47.551.3
48.1
53.6 52.154.0 53.552.0 52.553.7 52.8
57.8
45.648.1 47.148.8
200620072008200920102011201220132014
13
Reach, Time Spent, Average Quarter Hour Audience
*Data could not be supplied due to a small sample
Children Aged 2-11
14
Reach, Time Spent, Average Quarter Hour Audience
*Data could not be supplied due to a small sample
Teens Aged 12-17
15
Reach, Time Spent, Average Quarter Hour Audience
Adults 18+
16
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.098.8 98.097.9 97.498.4 97.697.5 98.397.6 97.498.4 97.098.8 96.897.9 97.498.1
200620072008200920102011201220132014
Adults 18+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
17
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.05.0
10.015.020.025.030.035.040.0
28.627.2
30.727.9
31.830.1
31.9 31.330.4 30.933.7
30.8
34.8
25.126.5 26.0
27.5
200620072008200920102011201220132014
Adults 18+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
18
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
22.721.5
24.3
22.1
25.224.3
25.8 25.524.8 24.7
27.0
24.2
27.4
20.321.5 20.9
22.2
200620072008200920102011201220132014
Adults 18+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
19
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.096.5 95.896.1 95.396.0 96.095.7 96.395.6 95.495.6 95.597.1 94.896.4 95.596.9 2006
20072008200920102011201220132014
Adults 18+ - Weekly Reach %
Prime: M-Su 7p-11p
20
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.02.04.06.08.0
10.012.014.016.0
10.8 11.011.9
11.112.4 12.012.3 12.111.9 12.312.6 12.5
13.6
10.711.2 11.111.5
200620072008200920102011201220132014
Adults 18+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
21
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
10.0
20.0
30.0
40.0
50.0
60.0
43.0 43.647.3
44.1
49.2 48.349.5 49.448.3 49.150.3 49.1
53.5
43.145.2 44.546.3
200620072008200920102011201220132014
Adults 18+ - AQH Audience (000)
Prime: M-Su 7p-11p
22
Reach, Time Spent, Average Quarter Hour Audience
Adults 18-34
23
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.096.9 95.694.7 94.095.8 93.393.1 96.3
92.8 94.696.389.8
96.5 94.294.4 92.893.6 200620072008200920102011201220132014
Adults 18-34 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
24
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0
5
10
15
20
25
16.718.5
21.6
17.8
20.418.5
19.6 19.8
16.9 17.7
20.2
16.0
20.3
14.515.313.4
16.2
200620072008200920102011201220132014
Adults 18-34 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
25
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.00.51.01.52.02.53.03.54.04.5
3.1
3.4
3.9
3.3
3.8 3.8
4.1 4.2
3.6
3.2
3.6
2.9
3.6
2.72.8
2.3
2.7
200620072008200920102011201220132014
Adults 18-34 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
26
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.091.6 91.191.4 90.090.5 91.188.2
94.390.0 92.191.8
85.391.8 90.791.6
87.991.9 2006
20072008200920102011201220132014
Adults 18-34 - Weekly Reach %
Prime: M-Su 7p-11p
27
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
7.2
8.5
9.6
7.9
8.9 8.79.0 9.0
8.08.68.9
7.8
8.8
7.67.97.2
8.1
200620072008200920102011201220132014
Adults 18-34 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
28
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
6.7
7.98.6
7.3
8.39.09.3
9.7
8.6
7.77.9
6.9
7.9
7.07.3
6.26.9
200620072008200920102011201220132014
Adults 18-34 - AQH Audience (000)
Prime: M-Su 7p-11p
29
Reach, Time Spent, Average Quarter Hour Audience
Adults 18-49
30
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.098.6 97.096.8 96.597.4 96.296.0 97.896.2 96.097.2 94.3
98.2 95.396.1 95.596.5 200620072008200920102011201220132014
Adults 18-49 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
31
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
21.6 21.3
23.9
21.4
24.222.2
23.9 23.521.6 21.522.4
21.1
25.3
16.017.3
15.818.1
200620072008200920102011201220132014
Adults 18-49 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
32
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
8.8 8.5
9.6
8.2
9.38.9
9.6 9.48.7
7.88.17.4
8.9
5.56
5.36.0
200620072008200920102011201220132014
Adults 18-49 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
33
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.096.0 94.494.4 93.493.9 94.593.3 95.793.6 93.793.7 91.7
95.1 92.493.2 92.695.2200620072008200920102011201220132014
Adults 18-49 - Weekly Reach %
Prime: M-Su 7p-11p
34
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
9.2 9.4
10.5
9.4
10.510.1
10.5 10.29.7 9.99.7 9.8
10.9
8.38.7
8.29.0
200620072008200920102011201220132014
Adults 18-49 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
35
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
18.8 18.8
21.0
18.2
20.3 20.121.0 20.4
19.418.017.7 17.1
19.1
14.315.013.8
15.0
200620072008200920102011201220132014
Adults 18-49 - AQH Audience (000)
Prime: M-Su 7p-11p
36
Reach, Time Spent, Average Quarter Hour Audience
Adults 25-54
37
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.099.5 98.899.2 98.199.2 98.098.6 98.398.7 97.499.1 98.199.6 97.096.7 97.597.6 2006
20072008200920102011201220132014
Adults 25-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
38
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
24.0 24.626.4
24.026.4 25.5
27.826.325.7 25.0
27.524.7
29.2
18.719.7 19.219.4
200620072008200920102011201220132014
Adults 25-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
39
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
2
4
6
8
10
12
14
9.9 10.0
10.9
9.4
11.110.4
11.511.1
10.7
9.810.4
8.8
11.1
7.07.6
6.97.0
200620072008200920102011201220132014
Adults 25-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
40
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.098.3 97.996.8 96.296.6 96.697.1 97.197.6 96.097.5 97.498.2 95.394.3 95.396.7 2006
20072008200920102011201220132014
Adults 25-54 - Weekly Reach %
Prime: M-Su 7p-11p
41
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
10.2 10.511.3
10.411.3 11.3
11.711.011.1 11.111.3 11.2
12.4
9.49.3 9.59.6
200620072008200920102011201220132014
Adults 25-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
42
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
21.0 21.523.4
20.4
23.7 23.024.3
23.223.021.721.3
20.1
23.5
17.617.917.017.3
200620072008200920102011201220132014
Adults 25-54 - AQH Audience (000)
Prime: M-Su 7p-11p
43
Reach, Time Spent, Average Quarter Hour Audience
Adults 35-54
44
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.0 99.9 98.598.8 98.599.3 99.199.2 99.1100.0 98.298.7 99.499.4 96.897.8 98.899.1200620072008200920102011201220132014
Adults 35-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
45
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
25.9 25.227.3
24.9
28.6 27.930.6
28.228.9 27.928.927.3
32.2
20.222.2 21.621.1
200620072008200920102011201220132014
Adults 35-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
46
Adults 35-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.01.02.03.04.05.06.07.08.09.0
7.87.4
8.2
7.1
8.2
7.6
8.3
7.77.87.47.6
6.8
8.1
5.05.6 5.45.2
200620072008200920102011201220132014
47
Adults 35-54 - Weekly Reach %
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.098.5 97.896.7 96.397.9 97.798.2 97.598.4 96.396.7 98.898.5
94.595.5 96.897.7 200620072008200920102011201220132014
48
Adults 35-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.02.04.06.08.0
10.012.014.016.0
10.9 10.711.4
10.6
12.2 12.012.7
11.612.2 12.011.6 12.0
13.6
9.810.1 10.310.3
200620072008200920102011201220132014
49
Adults 35-54 - AQH Audience (000)
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.02.04.06.08.0
10.012.014.016.018.020.0
16.315.6
17.1
15.2
17.516.3
17.3
15.816.5
15.815.4 15.1
17.0
12.312.7 12.812.7
200620072008200920102011201220132014
50
Reach, Time Spent, Average Quarter Hour Audience
Adults 55+
51
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.098.8 98.998.9 98.599.4 99.298.7 98.998.5 98.399.2 99.099.4 98.399.8 98.199.1 2006
20072008200920102011201220132014
Adults 55+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
52
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.05.0
10.015.020.025.030.035.040.045.050.0
38.534.9
40.036.3
41.3 40.141.8 41.540.5 39.7
44.040.6
43.9
33.835 34.236.7
200620072008200920102011201220132014
Adults 55+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
53
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.02.04.06.08.0
10.012.014.016.018.0
11.810.7
12.311.7
13.3 12.913.4 13.613.3
14.2
15.7
14.5
15.7
12.613.1 13.214.2
200620072008200920102011201220132014
Adults 55+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
54
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.097.3 96.998.1 97.497.7 97.998.2 96.996.9 96.896.6 98.398.9 97.299.3 97.598.3 2006
20072008200920102011201220132014
Adults 55+ - Weekly Reach %
Prime: M-Su 7p-11p
55
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.02.04.06.08.0
10.012.014.016.018.0
13.0 13.114.0 13.4
14.6 14.314.3 14.614.1 14.315.1 15.2
16.0
12.813.5 13.2
13.8
200620072008200920102011201220132014
Adults 55+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
56
Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
19.9 20.121.5 21.6
23.5 23.023.024.023.2
25.627.0 27.1
28.7
23.925.2 25.5
26.6
200620072008200920102011201220132014
Adults 55+ - AQH Audience (000)
Prime: M-Su 7p-11p
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