1

TV Viewing TrendsRivière-du-Loup EM - Diary

Updated Spring 2014

2

Maps & Demographics

Market Info

3

Rivière-du-Loup EMWhere is it?

BC

ABSK MB

ONQC

NL

NBNS

PE

NL

YT

NTNU

4

EM Map

5

Rivière-du-Loup EM Demographics

P2+P2-11

P12-17P18+

P18-34P18-49P25-54P35-54

P55+F18+

F18-34F18-49F25-54F35-54

F55+M18+

M18-34M18-49M25-54M35-54

M55+

0 20 40 60 80 100 120 140

130.112.3

7.8110.0

24.848.549.5

35.449.8

55.211.6

23.124.1

17.426.2

54.813.1

25.425.4

18.123.6

Population Estimates (000)

Source: BBM Canada Geographical Reference Guide 2011-2012

6

Reach, Time Spent, Average Quarter Hour Audience

People Aged 2+

7

People 2+ - Weekly Reach %

Run of Schedule: M-Su 6a-2a

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV

Spring Fall0

102030405060708090

10098.6 97.597.2 97.298.4 97.597.2 98.097.2 96.998.3 97.098.3 96.698 97.298.1 2006

20072008200920102011201220132014

8

People 2+ - Weekly Time Spent - Hours

Run of Schedule: M-Su 6a-2a

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0

5

10

15

20

25

30

35

26.825.3

28.525.8

29.327.8

29.8 28.827.8 28.130.8

28.4

32.0

22.724.2 23.5

24.9

200620072008200920102011201220132014

9

People 2+ - AQH Audience (000)

Run of Schedule: M-Su 6a-2a

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0

5

10

15

20

25

30

35

25.523.9

26.9

24.4

27.626.5

28.3 27.826.8 26.7

29.2

26.4

29.7

21.723.1 22.3

23.7

200620072008200920102011201220132014

10

People 2+ - Weekly Reach %

Prime: M-Su 7p-11p

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV

Spring Fall0

102030405060708090

10095.5 94.594.1 93.794.2 94.593.3 95.093.2 93.693.9 93.995.6

91.393.9 93.994.9 200620072008200920102011201220132014

11

People 2+ - Weekly Time Spent - Hours

Prime: M-Su 7p-11p

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0

2

4

6

8

10

12

14

10.0 10.110.9

10.211.4 11.011.4 11.110.8 11.011.3 11.4

12.4

9.510.1 9.910.3

200620072008200920102011201220132014

12

People 2+ - AQH Audience (000)

Prime: M-Su 7p-11p

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0

10

20

30

40

50

60

70

47.7 47.551.3

48.1

53.6 52.154.0 53.552.0 52.553.7 52.8

57.8

45.648.1 47.148.8

200620072008200920102011201220132014

13

Reach, Time Spent, Average Quarter Hour Audience

*Data could not be supplied due to a small sample

Children Aged 2-11

14

Reach, Time Spent, Average Quarter Hour Audience

*Data could not be supplied due to a small sample

Teens Aged 12-17

15

Reach, Time Spent, Average Quarter Hour Audience

Adults 18+

16

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV

Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.098.8 98.097.9 97.498.4 97.697.5 98.397.6 97.498.4 97.098.8 96.897.9 97.498.1

200620072008200920102011201220132014

Adults 18+ - Weekly Reach %

Run of Schedule: M-Su 6a-2a

17

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.05.0

10.015.020.025.030.035.040.0

28.627.2

30.727.9

31.830.1

31.9 31.330.4 30.933.7

30.8

34.8

25.126.5 26.0

27.5

200620072008200920102011201220132014

Adults 18+ - Weekly Time Spent - Hours

Run of Schedule: M-Su 6a-2a

18

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

30.0

22.721.5

24.3

22.1

25.224.3

25.8 25.524.8 24.7

27.0

24.2

27.4

20.321.5 20.9

22.2

200620072008200920102011201220132014

Adults 18+ - AQH Audience (000)

Run of Schedule: M-Su 6a-2a

19

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV

Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.096.5 95.896.1 95.396.0 96.095.7 96.395.6 95.495.6 95.597.1 94.896.4 95.596.9 2006

20072008200920102011201220132014

Adults 18+ - Weekly Reach %

Prime: M-Su 7p-11p

20

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.02.04.06.08.0

10.012.014.016.0

10.8 11.011.9

11.112.4 12.012.3 12.111.9 12.312.6 12.5

13.6

10.711.2 11.111.5

200620072008200920102011201220132014

Adults 18+ - Weekly Time Spent - Hours

Prime: M-Su 7p-11p

21

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0.0

10.0

20.0

30.0

40.0

50.0

60.0

43.0 43.647.3

44.1

49.2 48.349.5 49.448.3 49.150.3 49.1

53.5

43.145.2 44.546.3

200620072008200920102011201220132014

Adults 18+ - AQH Audience (000)

Prime: M-Su 7p-11p

22

Reach, Time Spent, Average Quarter Hour Audience

Adults 18-34

23

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV

Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.096.9 95.694.7 94.095.8 93.393.1 96.3

92.8 94.696.389.8

96.5 94.294.4 92.893.6 200620072008200920102011201220132014

Adults 18-34 - Weekly Reach %

Run of Schedule: M-Su 6a-2a

24

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0

5

10

15

20

25

16.718.5

21.6

17.8

20.418.5

19.6 19.8

16.9 17.7

20.2

16.0

20.3

14.515.313.4

16.2

200620072008200920102011201220132014

Adults 18-34 - Weekly Time Spent - Hours

Run of Schedule: M-Su 6a-2a

25

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0.00.51.01.52.02.53.03.54.04.5

3.1

3.4

3.9

3.3

3.8 3.8

4.1 4.2

3.6

3.2

3.6

2.9

3.6

2.72.8

2.3

2.7

200620072008200920102011201220132014

Adults 18-34 - AQH Audience (000)

Run of Schedule: M-Su 6a-2a

26

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV

Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.091.6 91.191.4 90.090.5 91.188.2

94.390.0 92.191.8

85.391.8 90.791.6

87.991.9 2006

20072008200920102011201220132014

Adults 18-34 - Weekly Reach %

Prime: M-Su 7p-11p

27

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

7.2

8.5

9.6

7.9

8.9 8.79.0 9.0

8.08.68.9

7.8

8.8

7.67.97.2

8.1

200620072008200920102011201220132014

Adults 18-34 - Weekly Time Spent - Hours

Prime: M-Su 7p-11p

28

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

6.7

7.98.6

7.3

8.39.09.3

9.7

8.6

7.77.9

6.9

7.9

7.07.3

6.26.9

200620072008200920102011201220132014

Adults 18-34 - AQH Audience (000)

Prime: M-Su 7p-11p

29

Reach, Time Spent, Average Quarter Hour Audience

Adults 18-49

30

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV

Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.098.6 97.096.8 96.597.4 96.296.0 97.896.2 96.097.2 94.3

98.2 95.396.1 95.596.5 200620072008200920102011201220132014

Adults 18-49 - Weekly Reach %

Run of Schedule: M-Su 6a-2a

31

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

30.0

21.6 21.3

23.9

21.4

24.222.2

23.9 23.521.6 21.522.4

21.1

25.3

16.017.3

15.818.1

200620072008200920102011201220132014

Adults 18-49 - Weekly Time Spent - Hours

Run of Schedule: M-Su 6a-2a

32

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

8.8 8.5

9.6

8.2

9.38.9

9.6 9.48.7

7.88.17.4

8.9

5.56

5.36.0

200620072008200920102011201220132014

Adults 18-49 - AQH Audience (000)

Run of Schedule: M-Su 6a-2a

33

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV

Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.096.0 94.494.4 93.493.9 94.593.3 95.793.6 93.793.7 91.7

95.1 92.493.2 92.695.2200620072008200920102011201220132014

Adults 18-49 - Weekly Reach %

Prime: M-Su 7p-11p

34

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

9.2 9.4

10.5

9.4

10.510.1

10.5 10.29.7 9.99.7 9.8

10.9

8.38.7

8.29.0

200620072008200920102011201220132014

Adults 18-49 - Weekly Time Spent - Hours

Prime: M-Su 7p-11p

35

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

18.8 18.8

21.0

18.2

20.3 20.121.0 20.4

19.418.017.7 17.1

19.1

14.315.013.8

15.0

200620072008200920102011201220132014

Adults 18-49 - AQH Audience (000)

Prime: M-Su 7p-11p

36

Reach, Time Spent, Average Quarter Hour Audience

Adults 25-54

37

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV

Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.099.5 98.899.2 98.199.2 98.098.6 98.398.7 97.499.1 98.199.6 97.096.7 97.597.6 2006

20072008200920102011201220132014

Adults 25-54 - Weekly Reach %

Run of Schedule: M-Su 6a-2a

38

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

24.0 24.626.4

24.026.4 25.5

27.826.325.7 25.0

27.524.7

29.2

18.719.7 19.219.4

200620072008200920102011201220132014

Adults 25-54 - Weekly Time Spent - Hours

Run of Schedule: M-Su 6a-2a

39

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0

2

4

6

8

10

12

14

9.9 10.0

10.9

9.4

11.110.4

11.511.1

10.7

9.810.4

8.8

11.1

7.07.6

6.97.0

200620072008200920102011201220132014

Adults 25-54 - AQH Audience (000)

Run of Schedule: M-Su 6a-2a

40

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV

Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.098.3 97.996.8 96.296.6 96.697.1 97.197.6 96.097.5 97.498.2 95.394.3 95.396.7 2006

20072008200920102011201220132014

Adults 25-54 - Weekly Reach %

Prime: M-Su 7p-11p

41

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

10.2 10.511.3

10.411.3 11.3

11.711.011.1 11.111.3 11.2

12.4

9.49.3 9.59.6

200620072008200920102011201220132014

Adults 25-54 - Weekly Time Spent - Hours

Prime: M-Su 7p-11p

42

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

30.0

21.0 21.523.4

20.4

23.7 23.024.3

23.223.021.721.3

20.1

23.5

17.617.917.017.3

200620072008200920102011201220132014

Adults 25-54 - AQH Audience (000)

Prime: M-Su 7p-11p

43

Reach, Time Spent, Average Quarter Hour Audience

Adults 35-54

44

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV

Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.0 99.9 98.598.8 98.599.3 99.199.2 99.1100.0 98.298.7 99.499.4 96.897.8 98.899.1200620072008200920102011201220132014

Adults 35-54 - Weekly Reach %

Run of Schedule: M-Su 6a-2a

45

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

25.9 25.227.3

24.9

28.6 27.930.6

28.228.9 27.928.927.3

32.2

20.222.2 21.621.1

200620072008200920102011201220132014

Adults 35-54 - Weekly Time Spent - Hours

Run of Schedule: M-Su 6a-2a

46

Adults 35-54 - AQH Audience (000)

Run of Schedule: M-Su 6a-2a

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0.01.02.03.04.05.06.07.08.09.0

7.87.4

8.2

7.1

8.2

7.6

8.3

7.77.87.47.6

6.8

8.1

5.05.6 5.45.2

200620072008200920102011201220132014

47

Adults 35-54 - Weekly Reach %

Prime: M-Su 7p-11p

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV

Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.098.5 97.896.7 96.397.9 97.798.2 97.598.4 96.396.7 98.898.5

94.595.5 96.897.7 200620072008200920102011201220132014

48

Adults 35-54 - Weekly Time Spent - Hours

Prime: M-Su 7p-11p

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.02.04.06.08.0

10.012.014.016.0

10.9 10.711.4

10.6

12.2 12.012.7

11.612.2 12.011.6 12.0

13.6

9.810.1 10.310.3

200620072008200920102011201220132014

49

Adults 35-54 - AQH Audience (000)

Prime: M-Su 7p-11p

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0.02.04.06.08.0

10.012.014.016.018.020.0

16.315.6

17.1

15.2

17.516.3

17.3

15.816.5

15.815.4 15.1

17.0

12.312.7 12.812.7

200620072008200920102011201220132014

50

Reach, Time Spent, Average Quarter Hour Audience

Adults 55+

51

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV

Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.098.8 98.998.9 98.599.4 99.298.7 98.998.5 98.399.2 99.099.4 98.399.8 98.199.1 2006

20072008200920102011201220132014

Adults 55+ - Weekly Reach %

Run of Schedule: M-Su 6a-2a

52

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.05.0

10.015.020.025.030.035.040.045.050.0

38.534.9

40.036.3

41.3 40.141.8 41.540.5 39.7

44.040.6

43.9

33.835 34.236.7

200620072008200920102011201220132014

Adults 55+ - Weekly Time Spent - Hours

Run of Schedule: M-Su 6a-2a

53

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0.02.04.06.08.0

10.012.014.016.018.0

11.810.7

12.311.7

13.3 12.913.4 13.613.3

14.2

15.7

14.5

15.7

12.613.1 13.214.2

200620072008200920102011201220132014

Adults 55+ - AQH Audience (000)

Run of Schedule: M-Su 6a-2a

54

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV

Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.097.3 96.998.1 97.497.7 97.998.2 96.996.9 96.896.6 98.398.9 97.299.3 97.598.3 2006

20072008200920102011201220132014

Adults 55+ - Weekly Reach %

Prime: M-Su 7p-11p

55

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0.02.04.06.08.0

10.012.014.016.018.0

13.0 13.114.0 13.4

14.6 14.314.3 14.614.1 14.315.1 15.2

16.0

12.813.5 13.2

13.8

200620072008200920102011201220132014

Adults 55+ - Weekly Time Spent - Hours

Prime: M-Su 7p-11p

56

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

19.9 20.121.5 21.6

23.5 23.023.024.023.2

25.627.0 27.1

28.7

23.925.2 25.5

26.6

200620072008200920102011201220132014

Adults 55+ - AQH Audience (000)

Prime: M-Su 7p-11p