twitter & blogging for brands & professional services

Social Media Marketing:You’re Doing It Right!

Twitter & Bloggingto promote your brand

www.feather-stone.com

Say whaaaaa….?!

Before kissing the bride, a Software Developer, used his cell phone to update his relationship status on Facebook & Twitter.

'Standing at the altar with @TracyPage where just a second ago, she became my wife! Gotta go, time to kiss my bride.'

He also handed one over to his new wife to do the same.

www.oddee.com

Ivy Bean is 104, she lives in Bradford, West York and she is probably the coolest grandma on earth. She has become a Twitter sensation - with over 50,000 followers - by posting her updates on Twitter.

Today, you will: • Develop your goals and strategy for using these tools,

designing content and attracting your target audience• Learn how to make Tweeting fun, organized and productive• Learn about the etiquette and best practices for both Twitter

and blogging

What is Twitter?

• Microblogging• 140 characters max• Combination of

texting, IM & blogging• Very simple interface

Anatomy of a Twitter Page

Who’s Using Twitter?

BloggersPR People

ConsultantsCelebrities

Corporations/Brands

Time to Get Tech-i-Fied!

Why should you use Twitter?

Brand Awareness

Customer Support

Drive Traffic

Prospect

Promote Events

What Are Your Keywords?

How do

YOU

want to be

PERCE IVED?

What Should You Tweet?

Event UpdatesSales and OffersIndustry NewsTips and AdviceLinks to Blog PostBigger Isn’t Better

How Often Should You Tweet?

Life of a Tweet is 2 - 3 hours.Frequency: 3 - 5 tweets, 5 - 7 days/week

Time to Get Tech-i-Fied!

Who Should You Follow?

ColleaguesIndustry PeersYour Email List

CelebritiesRelevant

BrandsCompetition

How Do You Manage It All?!

PleaseRemainCalm

What is HootSuite?

HootSuite is a social media dashboard that allows users to manage multiple social networking accounts in one program.

How & Why Use HootSuite?

Organization

Avoid Overload

Integration

Scheduling

URL Shortener

Careful!

Anatomy of HootSuite

Innards of HootSuite

What Streams Can You Create?

Specific Users

Industry Topics

Groups

Hashtag Searches

How Do You Serve Your Following?

Listen, Learn, Care, Serve

Be conversationalBe politePace yourselfPay attentionDon’t sell (too much)Keep it fresh

What Is a Blog?Merriam Webster: a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer; also : the contents of such a site

Anatomy of a Blog• Post• Comments• Archives• Categories• Tags• RSS• Blogroll (Links)• Trackbacks• Pingbacks

www.problogger.com

Why Should You Blog?

ReachNew Channel

Low CostAlways Fresh

CrowdsourcingCredibility/Expertise

VisibilityBuild Your Tribe

Time To Get Tech-i-Fied!

What Should You Write?

Your expertiseLinks listing

Your experiencesAnswer customers

Press releasesOpinion on other content

How Often Should You Write?• Consistency is better than frequency• SEO: Frequency less important

What Do You Use?

WordpressTypepadSquarespaceBloggerTumblrCustom URL using

WP

How Do You Get Read?

• Social media sharing• Great article titles• Great content• Guest blog• Engage in conversation• SEO

Dear K-Pav… Give Me Advice

Don’t be intimidated

Get a plan

Make it realistic

Stick to it

Be social and share

Do your homework

So What’s Your Strategy?

Your Assignment….Should you choose to accept it.

• CREATE a YouTube account• WATCH some videos• CHECK OUT Constant Contact• CONSIDER– Who is your audience for these media?– What content can you share regularly?– What videos do you enjoy on your topic?– Do you read email newsletters? If no, why not?

Where To Find Me…• www.feather-stone.com• kelly@feather-stone.com• facebook.com/featherandstone• linkedin.com/in/kellyherronpavlovic• twitter.com/featherandstone

@featherandstone@pavpower

• pinterest.com/kellypavlovic• slideshare.net/kellypavlovic