Twitter, Blogging 2.0

Ann TreacyTreacy Information Services

atreacy@treacyinfo.com

What’s a blog?• Looks like a web site,

acts like a web site, easy to maintain and it's cheap!

• Greater focus on fresh content

What’s Twitter?• Limited to 140

characters, sent only to subscribers

• Twittering goes to a web site or comes as a text message

A blog as a cheap web site

Blog to build awareness

Blog to build community

Easy content for web site

Secondary Goals

• Mobilize readers– Promote events– Raise funds

• Improve visibility– Be an expert

• Show your human side

How to blog• Set it up – Consider getting help

– Choose tool– Choose template– Choose “widgets”

• Assign a blogger– Have a goal– Use first person– Add links, pictures and video– Consider a calendar

The blogger can use guest bloggers, interviews, videos – support your blogger!

More blogging

• Build readership– Link from web site– Add to sig and business cards– Sign up friends– Link to web sites in your blog– Post comments on other blogs

• Enjoy it!• http://byteoftheweek.com/2007/12/12/starting-a-new-blog/

Twitter - Goals

How to Twitter

The Mechanics• Sign up• Starting tweeting• Follow people• Encourage people to

follow you• Post on your blog or

web site

• Learn shortcuts http://im.about.com/od/resources/a/twitter.htm

Things to consider• How much broadcast vs

social media?• How much work vs

social?

Just Start!

Resources from the presentation can be found athttp://www.byteoftheweek.com/ 

Ann Treacyatreacy@treacyinfo.com651.239.4581