understand how to deliver an intelligent, digital travel ...€¦ · intelligent, digital travel...

UNDERSTAND HOW TO DELIVER AN

INTELLIGENT, DIGITAL TRAVEL RETAIL

EXPERIENCE

Travel Distribution Summit Europe 2013

Paulo Salvador

2

500+ WORLD CLASS

HOTELS

WORLDHOTELS

GLOBAL FOOTPRINT

In 65+ countries

and 250+ destinations

3

WHAT SETS US APART

STANDARDS

DON’T HAVE TO MEAN

STANDARDISATION

4

The hospitality trends towards a travel

experience…

White Gloves and Crystals

X

time saving, free and instant connectivity, Skype phone rates

Marketing: past

and today

Technology: past

and today

PMS, CRS, CRM, RM, POS, SFA

X

interconnectivity

Demographics: Gender, age, income,

X

Psychographics and Behavior: low cost carrier and champagne

Luxury: past

and today

5

Clear Product Definition

Clear Distribution Strategy

How to deliver experience today ?

6

Clear

Distribution

Strategy

7

8

9

Courtesy of Mobiquityinc.com

10

0% 4%

23%

7%

17% 15% 17% 18%

83% 82%

61%

75%

0%

25%

50%

75%

100%

AMSTERDAM NEW YORK LONDON CHICAGO

% of Hotels in Parity % of Hotels Cheaper on Brand Sites % of Hotels Cheaper on OTA Sites

11

Clear Distribution Strategy

an integrated website approach

a quick, efficient and centralised pricing

strategy

a strategy to avoid OTA dependency

12

Nobody can survive alone

Travel Distribution Summit Europe 2013 Paulo Salvador

UNDERSTAND HOW TO DELIVER AN

INTELLIGENT, DIGITAL TRAVEL RETAIL

EXPERIENCE

Travel Distribution Summit Europe 2013

Paulo Salvador